Corporate social strategy: stakeholder engagement and competitive advantage
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2011
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| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 Volltext |
| Zusammenfassung: | Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (xiii, 348 pages) |
| ISBN: | 9780511667060 |
| DOI: | 10.1017/CBO9780511667060 |
Internformat
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| 505 | 8 | |a Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy | |
| 520 | |a Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders | ||
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| 650 | 4 | |a Social responsibility of business | |
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Datensatz im Suchindex
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| author | Husted, Bryan 1957- |
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| contents | Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy |
| ctrlnum | (ZDB-20-CBO)CR9780511667060 (OCoLC)839034667 (DE-599)BVBBV043924457 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9780511667060 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:38:43Z |
| institution | BVB |
| isbn | 9780511667060 |
| language | English |
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| physical | 1 online resource (xiii, 348 pages) |
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| publishDate | 2011 |
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| publisher | Cambridge University Press |
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| spelling | Husted, Bryan 1957- Verfasser aut Corporate social strategy stakeholder engagement and competitive advantage Bryan W. Husted, David Bruce Allen Cambridge Cambridge University Press 2011 1 online resource (xiii, 348 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders Gesellschaft Social responsibility of business Social entrepreneurship Social action / Economic aspects Strategic planning / Social aspects Strategisches Management (DE-588)4124261-0 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Allen, David Bruce 1951- Sonstige oth Erscheint auch als Druckausgabe 978-0-521-14963-1 Erscheint auch als Druckausgabe 978-0-521-19764-9 https://doi.org/10.1017/CBO9780511667060 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Husted, Bryan 1957- Corporate social strategy stakeholder engagement and competitive advantage Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy Gesellschaft Social responsibility of business Social entrepreneurship Social action / Economic aspects Strategic planning / Social aspects Strategisches Management (DE-588)4124261-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)7697760-2 |
| title | Corporate social strategy stakeholder engagement and competitive advantage |
| title_auth | Corporate social strategy stakeholder engagement and competitive advantage |
| title_exact_search | Corporate social strategy stakeholder engagement and competitive advantage |
| title_full | Corporate social strategy stakeholder engagement and competitive advantage Bryan W. Husted, David Bruce Allen |
| title_fullStr | Corporate social strategy stakeholder engagement and competitive advantage Bryan W. Husted, David Bruce Allen |
| title_full_unstemmed | Corporate social strategy stakeholder engagement and competitive advantage Bryan W. Husted, David Bruce Allen |
| title_short | Corporate social strategy |
| title_sort | corporate social strategy stakeholder engagement and competitive advantage |
| title_sub | stakeholder engagement and competitive advantage |
| topic | Gesellschaft Social responsibility of business Social entrepreneurship Social action / Economic aspects Strategic planning / Social aspects Strategisches Management (DE-588)4124261-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| topic_facet | Gesellschaft Social responsibility of business Social entrepreneurship Social action / Economic aspects Strategic planning / Social aspects Strategisches Management Corporate Social Responsibility |
| url | https://doi.org/10.1017/CBO9780511667060 |
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