Brand society: how brands transform management and lifestyle
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attemp...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2010
|
| Subjects: | |
| Online Access: | BSB01 UBG01 Volltext |
| Summary: | Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in |
| Item Description: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Physical Description: | 1 online resource (xx, 308 pages) |
| ISBN: | 9780511802881 |
| DOI: | 10.1017/CBO9780511802881 |
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| contents | Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics |
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| isbn | 9780511802881 |
| language | English |
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| spelling | Kornberger, Martin 1974- Verfasser aut Brand society how brands transform management and lifestyle Martin Kornberger Cambridge Cambridge University Press 2010 1 online resource (xx, 308 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in Brand name products Brand name products / Management Popular culture Markenartikel (DE-588)4037584-5 gnd rswk-swf Lebensstil (DE-588)4138354-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Lebensstil (DE-588)4138354-0 s 1\p DE-604 Erscheint auch als Druckausgabe 978-0-521-72690-0 Erscheint auch als Druckausgabe 978-0-521-89826-3 https://doi.org/10.1017/CBO9780511802881 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kornberger, Martin 1974- Brand society how brands transform management and lifestyle Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics Brand name products Brand name products / Management Popular culture Markenartikel (DE-588)4037584-5 gnd Lebensstil (DE-588)4138354-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4138354-0 (DE-588)4144679-3 |
| title | Brand society how brands transform management and lifestyle |
| title_auth | Brand society how brands transform management and lifestyle |
| title_exact_search | Brand society how brands transform management and lifestyle |
| title_full | Brand society how brands transform management and lifestyle Martin Kornberger |
| title_fullStr | Brand society how brands transform management and lifestyle Martin Kornberger |
| title_full_unstemmed | Brand society how brands transform management and lifestyle Martin Kornberger |
| title_short | Brand society |
| title_sort | brand society how brands transform management and lifestyle |
| title_sub | how brands transform management and lifestyle |
| topic | Brand name products Brand name products / Management Popular culture Markenartikel (DE-588)4037584-5 gnd Lebensstil (DE-588)4138354-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Brand name products / Management Popular culture Markenartikel Lebensstil Markenpolitik |
| url | https://doi.org/10.1017/CBO9780511802881 |
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