Principles of pricing: an analytical approach
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2012
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| Subjects: | |
| Online Access: | BSB01 FHN01 UBG01 Volltext |
| Summary: | Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment |
| Item Description: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Physical Description: | 1 online resource (x, 250 pages) |
| ISBN: | 9780511862557 |
| DOI: | 10.1017/CBO9780511862557 |
Staff View
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| 505 | 8 | |a Machine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory | |
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Record in the Search Index
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| any_adam_object | |
| author | Vohra, Rakesh V. |
| author_facet | Vohra, Rakesh V. |
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| author_sort | Vohra, Rakesh V. |
| author_variant | r v v rv rvv |
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| bvnumber | BV043924144 |
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| contents | Machine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory |
| ctrlnum | (ZDB-20-CBO)CR9780511862557 (OCoLC)967483156 (DE-599)BVBBV043924144 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Mathematik Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9780511862557 |
| format | Electronic eBook |
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| id | DE-604.BV043924144 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:38:43Z |
| institution | BVB |
| isbn | 9780511862557 |
| language | English |
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| spelling | Vohra, Rakesh V. Verfasser aut Principles of pricing an analytical approach Rakesh V. Vohra, Lakshman Krishnamurthi Cambridge Cambridge University Press 2012 1 online resource (x, 250 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Machine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment Pricing Preistheorie (DE-588)4115623-7 gnd rswk-swf Preistheorie (DE-588)4115623-7 s 1\p DE-604 Krishnamurthi, Lakshman Sonstige oth Erscheint auch als Druckausgabe 978-1-107-01065-9 https://doi.org/10.1017/CBO9780511862557 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Vohra, Rakesh V. Principles of pricing an analytical approach Machine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory Pricing Preistheorie (DE-588)4115623-7 gnd |
| subject_GND | (DE-588)4115623-7 |
| title | Principles of pricing an analytical approach |
| title_auth | Principles of pricing an analytical approach |
| title_exact_search | Principles of pricing an analytical approach |
| title_full | Principles of pricing an analytical approach Rakesh V. Vohra, Lakshman Krishnamurthi |
| title_fullStr | Principles of pricing an analytical approach Rakesh V. Vohra, Lakshman Krishnamurthi |
| title_full_unstemmed | Principles of pricing an analytical approach Rakesh V. Vohra, Lakshman Krishnamurthi |
| title_short | Principles of pricing |
| title_sort | principles of pricing an analytical approach |
| title_sub | an analytical approach |
| topic | Pricing Preistheorie (DE-588)4115623-7 gnd |
| topic_facet | Pricing Preistheorie |
| url | https://doi.org/10.1017/CBO9780511862557 |
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