APA (7th ed.) Citation

Vohra, R. V. (2012). Principles of pricing: An analytical approach. Cambridge University Press. https://doi.org/10.1017/CBO9780511862557

Chicago Style (17th ed.) Citation

Vohra, Rakesh V. Principles of Pricing: An Analytical Approach. Cambridge: Cambridge University Press, 2012. https://doi.org/10.1017/CBO9780511862557.

MLA (9th ed.) Citation

Vohra, Rakesh V. Principles of Pricing: An Analytical Approach. Cambridge University Press, 2012. https://doi.org/10.1017/CBO9780511862557.