The regional multinationals: MNEs and "global" strategic management
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations i...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2005
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| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 URL des Erstveröffentlichers |
| Zusammenfassung: | Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (xii, 276 pages) |
| ISBN: | 9780511614071 |
| DOI: | 10.1017/CBO9780511614071 |
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Datensatz im Suchindex
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| indexdate | 2024-07-10T07:38:42Z |
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| isbn | 9780511614071 |
| language | English |
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| spelling | Rugman, Alan M. Verfasser aut The regional multinationals MNEs and "global" strategic management Alan M. Rugman Cambridge Cambridge University Press 2005 1 online resource (xii, 276 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond Multinationales Unternehmen International business enterprises Strategisches Management (DE-588)4124261-0 gnd rswk-swf Dezentralisation (DE-588)4012005-3 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Strategisches Management (DE-588)4124261-0 s Internationales Management (DE-588)4114040-0 s Dezentralisation (DE-588)4012005-3 s 1\p DE-604 Erscheint auch als Druckausgabe 978-0-521-60361-4 Erscheint auch als Druckausgabe 978-0-521-84265-5 https://doi.org/10.1017/CBO9780511614071 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rugman, Alan M. The regional multinationals MNEs and "global" strategic management Multinationales Unternehmen International business enterprises Strategisches Management (DE-588)4124261-0 gnd Dezentralisation (DE-588)4012005-3 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Management (DE-588)4114040-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4012005-3 (DE-588)4075092-9 (DE-588)4114040-0 |
| title | The regional multinationals MNEs and "global" strategic management |
| title_auth | The regional multinationals MNEs and "global" strategic management |
| title_exact_search | The regional multinationals MNEs and "global" strategic management |
| title_full | The regional multinationals MNEs and "global" strategic management Alan M. Rugman |
| title_fullStr | The regional multinationals MNEs and "global" strategic management Alan M. Rugman |
| title_full_unstemmed | The regional multinationals MNEs and "global" strategic management Alan M. Rugman |
| title_short | The regional multinationals |
| title_sort | the regional multinationals mnes and global strategic management |
| title_sub | MNEs and "global" strategic management |
| topic | Multinationales Unternehmen International business enterprises Strategisches Management (DE-588)4124261-0 gnd Dezentralisation (DE-588)4012005-3 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Management (DE-588)4114040-0 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Strategisches Management Dezentralisation Internationales Management |
| url | https://doi.org/10.1017/CBO9780511614071 |
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