Leveraging corporate responsibility: the stakeholder route to maximizing business and social value
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve s...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2011
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| Subjects: | |
| Online Access: | BSB01 UBG01 Volltext |
| Summary: | The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders |
| Item Description: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Physical Description: | 1 online resource (xiii, 326 pages) |
| ISBN: | 9780511920684 |
| DOI: | 10.1017/CBO9780511920684 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9780511920684 |
| language | English |
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| spelling | Bhattacharya, C. B. Verfasser aut Leveraging corporate responsibility the stakeholder route to maximizing business and social value C.B. Bhattacharya, Sankar Sen, Daniel Korschun Cambridge Cambridge University Press 2011 1 online resource (xiii, 326 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders Social responsibility of business Business ethics Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 s Stakeholder (DE-588)4300861-6 s 1\p DE-604 Sen, Sankar 1936- Sonstige oth Korschun, Daniel Sonstige oth Erscheint auch als Druckausgabe 978-1-107-00917-2 Erscheint auch als Druckausgabe 978-1-107-40152-5 https://doi.org/10.1017/CBO9780511920684 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bhattacharya, C. B. Leveraging corporate responsibility the stakeholder route to maximizing business and social value Social responsibility of business Business ethics Corporate Social Responsibility (DE-588)7697760-2 gnd Stakeholder (DE-588)4300861-6 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4300861-6 |
| title | Leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_auth | Leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_exact_search | Leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_full | Leveraging corporate responsibility the stakeholder route to maximizing business and social value C.B. Bhattacharya, Sankar Sen, Daniel Korschun |
| title_fullStr | Leveraging corporate responsibility the stakeholder route to maximizing business and social value C.B. Bhattacharya, Sankar Sen, Daniel Korschun |
| title_full_unstemmed | Leveraging corporate responsibility the stakeholder route to maximizing business and social value C.B. Bhattacharya, Sankar Sen, Daniel Korschun |
| title_short | Leveraging corporate responsibility |
| title_sort | leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_sub | the stakeholder route to maximizing business and social value |
| topic | Social responsibility of business Business ethics Corporate Social Responsibility (DE-588)7697760-2 gnd Stakeholder (DE-588)4300861-6 gnd |
| topic_facet | Social responsibility of business Business ethics Corporate Social Responsibility Stakeholder |
| url | https://doi.org/10.1017/CBO9780511920684 |
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