We interrupt this newscast: how to improve local news and win ratings, too
Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2007
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| Subjects: | |
| Online Access: | BSB01 UBG01 Volltext |
| Summary: | Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience |
| Item Description: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Physical Description: | 1 online resource (ix, 231 pages) |
| ISBN: | 9780511841064 |
| DOI: | 10.1017/CBO9780511841064 |
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| illustrated | Not Illustrated |
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| isbn | 9780511841064 |
| language | English |
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| physical | 1 online resource (ix, 231 pages) |
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| spelling | Rosenstiel, Tom Verfasser aut We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [and others] Cambridge Cambridge University Press 2007 1 online resource (ix, 231 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience Television broadcasting of news / United States USA Erscheint auch als Druckausgabe 978-0-521-69154-3 Erscheint auch als Druckausgabe 978-0-521-87115-0 https://doi.org/10.1017/CBO9780511841064 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rosenstiel, Tom We interrupt this newscast how to improve local news and win ratings, too Television broadcasting of news / United States |
| title | We interrupt this newscast how to improve local news and win ratings, too |
| title_auth | We interrupt this newscast how to improve local news and win ratings, too |
| title_exact_search | We interrupt this newscast how to improve local news and win ratings, too |
| title_full | We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [and others] |
| title_fullStr | We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [and others] |
| title_full_unstemmed | We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [and others] |
| title_short | We interrupt this newscast |
| title_sort | we interrupt this newscast how to improve local news and win ratings too |
| title_sub | how to improve local news and win ratings, too |
| topic | Television broadcasting of news / United States |
| topic_facet | Television broadcasting of news / United States USA |
| url | https://doi.org/10.1017/CBO9780511841064 |
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