APA (7th ed.) Citation

Shy, O. (2008). How to price: A guide to pricing techniques and yield management. Cambridge University Press. https://doi.org/10.1017/CBO9780511754005

Chicago Style (17th ed.) Citation

Shy, Oz. How to Price: A Guide to Pricing Techniques and Yield Management. Cambridge: Cambridge University Press, 2008. https://doi.org/10.1017/CBO9780511754005.

MLA (9th ed.) Citation

Shy, Oz. How to Price: A Guide to Pricing Techniques and Yield Management. Cambridge University Press, 2008. https://doi.org/10.1017/CBO9780511754005.