APA (7th ed.) Citation

Donovan, R. J. (2010). Principles and practice of social marketing: An international perspective. Cambridge University Press. https://doi.org/10.1017/CBO9780511761751

Chicago Style (17th ed.) Citation

Donovan, Robert J. Principles and Practice of Social Marketing: An International Perspective. Cambridge: Cambridge University Press, 2010. https://doi.org/10.1017/CBO9780511761751.

MLA (9th ed.) Citation

Donovan, Robert J. Principles and Practice of Social Marketing: An International Perspective. Cambridge University Press, 2010. https://doi.org/10.1017/CBO9780511761751.