Trade marks and brands: an interdisciplinary critique

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volu...

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Bibliographic Details
Other Authors: Bently, Lionel 1964- (Editor), Davis, Jennifer 1964- (Editor), Ginsburg, Jane C. (Editor)
Format: Electronic eBook
Language:English
Published: Cambridge Cambridge University Press 2008
Series:Cambridge intellectual property and information law 10
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Online Access:BSB01
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Summary:Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law
Item Description:Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Physical Description:1 online resource (xxxvi, 434 pages)
ISBN:9780511495212
DOI:10.1017/CBO9780511495212

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