The new public: professional communication and the means of social influence
Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through sys...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
1997
|
| Schriftenreihe: | Cambridge cultural social studies
|
| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 Volltext |
| Zusammenfassung: | Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (xi, 332 pages) |
| ISBN: | 9780511520785 |
| DOI: | 10.1017/CBO9780511520785 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043918164 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 161202s1997 |||| o||u| ||||||eng d | ||
| 020 | |a 9780511520785 |c Online |9 978-0-511-52078-5 | ||
| 024 | 7 | |a 10.1017/CBO9780511520785 |2 doi | |
| 035 | |a (ZDB-20-CBO)CR9780511520785 | ||
| 035 | |a (OCoLC)967394194 | ||
| 035 | |a (DE-599)BVBBV043918164 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-473 | ||
| 082 | 0 | |a 659.2 |2 21 | |
| 084 | |a MS 7850 |0 (DE-625)123798: |2 rvk | ||
| 084 | |a MS 7970 |0 (DE-625)123802: |2 rvk | ||
| 100 | 1 | |a Mayhew, Leon H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The new public |b professional communication and the means of social influence |c Leon H. Mayhew |
| 264 | 1 | |a Cambridge |b Cambridge University Press |c 1997 | |
| 300 | |a 1 online resource (xi, 332 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Cambridge cultural social studies | |
| 500 | |a Title from publisher's bibliographic system (viewed on 05 Oct 2015) | ||
| 505 | 8 | |a pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation | |
| 520 | |a Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Communication / Social aspects | |
| 650 | 4 | |a Influence (Psychology) | |
| 650 | 4 | |a Manipulative behavior | |
| 650 | 4 | |a Persuasion (Psychology) | |
| 650 | 0 | 7 | |a Manipulation |0 (DE-588)4037348-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | 2 | |a Manipulation |0 (DE-588)4037348-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-0-521-48146-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-0-521-48493-0 |
| 856 | 4 | 0 | |u https://doi.org/10.1017/CBO9780511520785 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-20-CBO | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029327245 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://doi.org/10.1017/CBO9780511520785 |l BSB01 |p ZDB-20-CBO |q BSB_PDA_CBO |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1017/CBO9780511520785 |l UBG01 |p ZDB-20-CBO |q UBG_PDA_CBO |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804176836115038208 |
|---|---|
| any_adam_object | |
| author | Mayhew, Leon H. |
| author_facet | Mayhew, Leon H. |
| author_role | aut |
| author_sort | Mayhew, Leon H. |
| author_variant | l h m lh lhm |
| building | Verbundindex |
| bvnumber | BV043918164 |
| classification_rvk | MS 7850 MS 7970 |
| collection | ZDB-20-CBO |
| contents | pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation |
| ctrlnum | (ZDB-20-CBO)CR9780511520785 (OCoLC)967394194 (DE-599)BVBBV043918164 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9780511520785 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03824nmm a2200601zc 4500</leader><controlfield tag="001">BV043918164</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">161202s1997 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780511520785</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-511-52078-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1017/CBO9780511520785</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-20-CBO)CR9780511520785</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)967394194</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043918164</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MS 7850</subfield><subfield code="0">(DE-625)123798:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MS 7970</subfield><subfield code="0">(DE-625)123802:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mayhew, Leon H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The new public</subfield><subfield code="b">professional communication and the means of social influence</subfield><subfield code="c">Leon H. Mayhew</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge</subfield><subfield code="b">Cambridge University Press</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xi, 332 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Cambridge cultural social studies</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from publisher's bibliographic system (viewed on 05 Oct 2015)</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication / Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Influence (Psychology)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Manipulative behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Persuasion (Psychology)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Manipulation</subfield><subfield code="0">(DE-588)4037348-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Manipulation</subfield><subfield code="0">(DE-588)4037348-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-0-521-48146-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-0-521-48493-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1017/CBO9780511520785</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-20-CBO</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029327245</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1017/CBO9780511520785</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-20-CBO</subfield><subfield code="q">BSB_PDA_CBO</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1017/CBO9780511520785</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-20-CBO</subfield><subfield code="q">UBG_PDA_CBO</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043918164 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:38:30Z |
| institution | BVB |
| isbn | 9780511520785 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029327245 |
| oclc_num | 967394194 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG |
| owner_facet | DE-12 DE-473 DE-BY-UBG |
| physical | 1 online resource (xi, 332 pages) |
| psigel | ZDB-20-CBO ZDB-20-CBO BSB_PDA_CBO ZDB-20-CBO UBG_PDA_CBO |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Cambridge University Press |
| record_format | marc |
| series2 | Cambridge cultural social studies |
| spelling | Mayhew, Leon H. Verfasser aut The new public professional communication and the means of social influence Leon H. Mayhew Cambridge Cambridge University Press 1997 1 online resource (xi, 332 pages) txt rdacontent c rdamedia cr rdacarrier Cambridge cultural social studies Title from publisher's bibliographic system (viewed on 05 Oct 2015) pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable Gesellschaft Public relations Communication / Social aspects Influence (Psychology) Manipulative behavior Persuasion (Psychology) Manipulation (DE-588)4037348-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikation (DE-588)4031883-7 s Manipulation (DE-588)4037348-4 s 1\p DE-604 Erscheint auch als Druckausgabe 978-0-521-48146-5 Erscheint auch als Druckausgabe 978-0-521-48493-0 https://doi.org/10.1017/CBO9780511520785 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mayhew, Leon H. The new public professional communication and the means of social influence pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation Gesellschaft Public relations Communication / Social aspects Influence (Psychology) Manipulative behavior Persuasion (Psychology) Manipulation (DE-588)4037348-4 gnd Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4037348-4 (DE-588)4031883-7 (DE-588)4043188-5 |
| title | The new public professional communication and the means of social influence |
| title_auth | The new public professional communication and the means of social influence |
| title_exact_search | The new public professional communication and the means of social influence |
| title_full | The new public professional communication and the means of social influence Leon H. Mayhew |
| title_fullStr | The new public professional communication and the means of social influence Leon H. Mayhew |
| title_full_unstemmed | The new public professional communication and the means of social influence Leon H. Mayhew |
| title_short | The new public |
| title_sort | the new public professional communication and the means of social influence |
| title_sub | professional communication and the means of social influence |
| topic | Gesellschaft Public relations Communication / Social aspects Influence (Psychology) Manipulative behavior Persuasion (Psychology) Manipulation (DE-588)4037348-4 gnd Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Gesellschaft Public relations Communication / Social aspects Influence (Psychology) Manipulative behavior Persuasion (Psychology) Manipulation Kommunikation Öffentlichkeitsarbeit |
| url | https://doi.org/10.1017/CBO9780511520785 |
| work_keys_str_mv | AT mayhewleonh thenewpublicprofessionalcommunicationandthemeansofsocialinfluence |