Media rights and intellectual property:

This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham’s image rights. Taking an inter...

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Bibliographische Detailangaben
1. Verfasser: Haynes, Richard 1966- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Edinburgh Edinburgh University Press 2005
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Zusammenfassung:This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham’s image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it’s the blockbuster movie Harry Potter or successful children’s television programme Bob the Builder
Beschreibung:Title from publisher's bibliographic system (viewed on 02 Oct 2015)
Beschreibung:1 online resource (vii, 162 pages)
ISBN:9780748680597

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