Strategic social media: from marketing to social change
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2017
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | DE-1102 DE-Aug4 DE-861 DE-188 DE-863 DE-862 DE-473 DE-19 DE-703 DE-706 DE-29 Volltext |
| Physical Description: | 1 Online-Ressource (ix, 347 Seiten) Illustrationen |
| ISBN: | 9781119370680 9781118556948 |
Staff View
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Record in the Search Index
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| author | Mahoney, L. Meghan 1984- Tang, Tang |
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| author_facet | Mahoney, L. Meghan 1984- Tang, Tang |
| author_role | aut aut |
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| dewey-full | 302.3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.3 |
| dewey-search | 302.3 |
| dewey-sort | 3302.3 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| spellingShingle | Mahoney, L. Meghan 1984- Tang, Tang Strategic social media from marketing to social change Social media User-generated content Internet marketing Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4123623-3 |
| title | Strategic social media from marketing to social change |
| title_auth | Strategic social media from marketing to social change |
| title_exact_search | Strategic social media from marketing to social change |
| title_full | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_fullStr | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_full_unstemmed | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_short | Strategic social media |
| title_sort | strategic social media from marketing to social change |
| title_sub | from marketing to social change |
| topic | Social media User-generated content Internet marketing Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Social media User-generated content Internet marketing Online-Marketing Kommunikationsstrategie Marketing Social Media Lehrbuch |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119370680 |
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