Big data: using SMART big data, analytics and metrics to make better decisions and improve performance
"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources require...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
John Wiley & Sons
2015
|
| Schlagworte: | |
| Online-Zugang: | FRO01 URL des Erstveröffentlichers |
| Zusammenfassung: | "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-- |
| Beschreibung: | 1 online resource (pages cm) |
| ISBN: | 1118965787 1118965825 1119231388 1119231418 1119278821 9781118965788 9781118965825 9781119231387 9781119231417 9781119278825 |
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Datensatz im Suchindex
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| author | Marr, Bernard |
| author_GND | (DE-588)1072724308 |
| author_facet | Marr, Bernard |
| author_role | aut |
| author_sort | Marr, Bernard |
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| collection | ZDB-35-WIC |
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| dewey-full | 658.40302856312 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.40302856312 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043896940 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:37:54Z |
| institution | BVB |
| isbn | 1118965787 1118965825 1119231388 1119231418 1119278821 9781118965788 9781118965825 9781119231387 9781119231417 9781119278825 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029306297 |
| oclc_num | 897884971 910520567 |
| open_access_boolean | |
| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 1 online resource (pages cm) |
| psigel | ZDB-35-WIC ZDB-35-WIC FRO_PDA_WIC |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Marr, Bernard (DE-588)1072724308 aut Big data using SMART big data, analytics and metrics to make better decisions and improve performance Bernard B. Marr Hoboken John Wiley & Sons 2015 1 online resource (pages cm) txt rdacontent c rdamedia cr rdacarrier "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-- Datenverarbeitung Business planning / Data processing Decision making / Data processing Organizational effectiveness / Data processing Big data Business intelligence Data mining Unternehmen (DE-588)4061963-1 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Big Data (DE-588)4802620-7 s 1\p DE-604 Erscheint auch als Druckausgabe 978-1-118-96583-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119278825 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marr, Bernard Big data using SMART big data, analytics and metrics to make better decisions and improve performance Datenverarbeitung Business planning / Data processing Decision making / Data processing Organizational effectiveness / Data processing Big data Business intelligence Data mining Unternehmen (DE-588)4061963-1 gnd Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4802620-7 |
| title | Big data using SMART big data, analytics and metrics to make better decisions and improve performance |
| title_auth | Big data using SMART big data, analytics and metrics to make better decisions and improve performance |
| title_exact_search | Big data using SMART big data, analytics and metrics to make better decisions and improve performance |
| title_full | Big data using SMART big data, analytics and metrics to make better decisions and improve performance Bernard B. Marr |
| title_fullStr | Big data using SMART big data, analytics and metrics to make better decisions and improve performance Bernard B. Marr |
| title_full_unstemmed | Big data using SMART big data, analytics and metrics to make better decisions and improve performance Bernard B. Marr |
| title_short | Big data |
| title_sort | big data using smart big data analytics and metrics to make better decisions and improve performance |
| title_sub | using SMART big data, analytics and metrics to make better decisions and improve performance |
| topic | Datenverarbeitung Business planning / Data processing Decision making / Data processing Organizational effectiveness / Data processing Big data Business intelligence Data mining Unternehmen (DE-588)4061963-1 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Datenverarbeitung Business planning / Data processing Decision making / Data processing Organizational effectiveness / Data processing Big data Business intelligence Data mining Unternehmen Big Data |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119278825 |
| work_keys_str_mv | AT marrbernard bigdatausingsmartbigdataanalyticsandmetricstomakebetterdecisionsandimproveperformance |