APA (7th ed.) Citation

Marr, B. (2015). Big data: Using SMART big data, analytics and metrics to make better decisions and improve performance. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Marr, Bernard. Big Data: Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance. Hoboken: John Wiley & Sons, 2015.

MLA (9th ed.) Citation

Marr, Bernard. Big Data: Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance. John Wiley & Sons, 2015.