UnSelling: The New Customer Experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (243 pages) |
| ISBN: | 9781118943014 9781118943007 |
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| 520 | |a UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell | ||
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:37:50Z |
| institution | BVB |
| isbn | 9781118943014 9781118943007 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029301144 |
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| spelling | Stratten, Scott Verfasser aut UnSelling The New Customer Experience 1st ed Somerset Wiley 2014 © 2014 1 online resource (243 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell Customer relations Selling Kramer, Alison Sonstige oth Erscheint auch als Druck-Ausgabe Stratten, Scott UnSelling : The New Customer Experience |
| spellingShingle | Stratten, Scott UnSelling The New Customer Experience Customer relations Selling |
| title | UnSelling The New Customer Experience |
| title_auth | UnSelling The New Customer Experience |
| title_exact_search | UnSelling The New Customer Experience |
| title_full | UnSelling The New Customer Experience |
| title_fullStr | UnSelling The New Customer Experience |
| title_full_unstemmed | UnSelling The New Customer Experience |
| title_short | UnSelling |
| title_sort | unselling the new customer experience |
| title_sub | The New Customer Experience |
| topic | Customer relations Selling |
| topic_facet | Customer relations Selling |
| work_keys_str_mv | AT strattenscott unsellingthenewcustomerexperience AT krameralison unsellingthenewcustomerexperience |