New perspectives in marketing by word-of-mouth:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Bingley, UK
Emerald Group Publishing Limited
2015
|
| Edition: | First edition |
| Subjects: | |
| Physical Description: | vii, 192 Seiten Diagramme 25 cm |
| ISBN: | 9781785608193 1785608193 |
Staff View
MARC
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| 245 | 1 | 0 | |a New perspectives in marketing by word-of-mouth |c Emerald Gems |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, UK |b Emerald Group Publishing Limited |c 2015 | |
| 300 | |a vii, 192 Seiten |b Diagramme |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Literaturangaben | |
| 505 | 8 | |a The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude -- How large companies react to negative Facebook comments -- Word of mouth : measuring the power of individual messages -- The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction -- The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed? -- The role of brand love in consumer-brand relationships -- Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers -- The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook -- Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies | |
| 650 | 4 | |a Word-of-mouth advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Word-of-mouth advertising |2 fast | |
| 650 | 7 | |a Mund-zu-Mund-Werbung |2 gnd | |
| 650 | 7 | |a 1.1\x / Virales Marketing |2 stw | |
| 650 | 7 | |a 1.2\x / Markenartikel |2 stw | |
| 650 | 7 | |a 1.3\x / Social Web |2 stw | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029292014 | ||
Record in the Search Index
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| contents | Literaturangaben The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude -- How large companies react to negative Facebook comments -- Word of mouth : measuring the power of individual messages -- The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction -- The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed? -- The role of brand love in consumer-brand relationships -- Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers -- The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook -- Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies |
| ctrlnum | (DE-599)BVBBV043882424 |
| edition | First edition |
| format | Book |
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| id | DE-604.BV043882424 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:37:36Z |
| institution | BVB |
| isbn | 9781785608193 1785608193 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029292014 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | vii, 192 Seiten Diagramme 25 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Emerald Group Publishing Limited |
| record_format | marc |
| spelling | New perspectives in marketing by word-of-mouth Emerald Gems First edition Bingley, UK Emerald Group Publishing Limited 2015 vii, 192 Seiten Diagramme 25 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude -- How large companies react to negative Facebook comments -- Word of mouth : measuring the power of individual messages -- The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction -- The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed? -- The role of brand love in consumer-brand relationships -- Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers -- The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook -- Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies Word-of-mouth advertising Marketing Marketing fast Word-of-mouth advertising fast Mund-zu-Mund-Werbung gnd 1.1\x / Virales Marketing stw 1.2\x / Markenartikel stw 1.3\x / Social Web stw |
| spellingShingle | New perspectives in marketing by word-of-mouth Literaturangaben The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude -- How large companies react to negative Facebook comments -- Word of mouth : measuring the power of individual messages -- The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction -- The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed? -- The role of brand love in consumer-brand relationships -- Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers -- The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook -- Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies Word-of-mouth advertising Marketing Marketing fast Word-of-mouth advertising fast Mund-zu-Mund-Werbung gnd 1.1\x / Virales Marketing stw 1.2\x / Markenartikel stw 1.3\x / Social Web stw |
| title | New perspectives in marketing by word-of-mouth |
| title_auth | New perspectives in marketing by word-of-mouth |
| title_exact_search | New perspectives in marketing by word-of-mouth |
| title_full | New perspectives in marketing by word-of-mouth Emerald Gems |
| title_fullStr | New perspectives in marketing by word-of-mouth Emerald Gems |
| title_full_unstemmed | New perspectives in marketing by word-of-mouth Emerald Gems |
| title_short | New perspectives in marketing by word-of-mouth |
| title_sort | new perspectives in marketing by word of mouth |
| topic | Word-of-mouth advertising Marketing Marketing fast Word-of-mouth advertising fast Mund-zu-Mund-Werbung gnd 1.1\x / Virales Marketing stw 1.2\x / Markenartikel stw 1.3\x / Social Web stw |
| topic_facet | Word-of-mouth advertising Marketing Mund-zu-Mund-Werbung 1.1\x / Virales Marketing 1.2\x / Markenartikel 1.3\x / Social Web |