Hoffman, K. D. (2017). Services marketing: Concepts, strategies, & cases (fifth edition.). Cengage Learning.
Chicago Style (17th ed.) CitationHoffman, K. Douglas. Services Marketing: Concepts, Strategies, & Cases. fifth edition. Boston, MA: Cengage Learning, 2017.
MLA (9th ed.) CitationHoffman, K. Douglas. Services Marketing: Concepts, Strategies, & Cases. fifth edition. Cengage Learning, 2017.
Warning: These citations may not always be 100% accurate.