The fall of advertising and the rise of PR:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
HarperBusiness
2004
|
| Edition: | First HarperBusiness paperback edition |
| Subjects: | |
| Physical Description: | XXI, 295 Seiten Illustrationen, Diagramme |
| ISBN: | 0060081988 0060081996 |
Staff View
MARC
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| id | DE-604.BV043859409 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:50:57Z |
| institution | BVB |
| isbn | 0060081988 0060081996 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029269547 |
| oclc_num | 885178428 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-1050 |
| owner_facet | DE-863 DE-BY-FWS DE-1050 |
| physical | XXI, 295 Seiten Illustrationen, Diagramme |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | HarperBusiness |
| record_format | marc |
| spellingShingle | Ries, Al Ries, Laura The fall of advertising and the rise of PR Merknamen gtt Produits de marque Public relations gtt Publicité Reclame gtt Relations publiques Advertising Brand name products Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4061963-1 |
| title | The fall of advertising and the rise of PR |
| title_auth | The fall of advertising and the rise of PR |
| title_exact_search | The fall of advertising and the rise of PR |
| title_full | The fall of advertising and the rise of PR Al Ries and Laura Ries |
| title_fullStr | The fall of advertising and the rise of PR Al Ries and Laura Ries |
| title_full_unstemmed | The fall of advertising and the rise of PR Al Ries and Laura Ries |
| title_short | The fall of advertising and the rise of PR |
| title_sort | the fall of advertising and the rise of pr |
| topic | Merknamen gtt Produits de marque Public relations gtt Publicité Reclame gtt Relations publiques Advertising Brand name products Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Merknamen Produits de marque Public relations Publicité Reclame Relations publiques Advertising Brand name products Öffentlichkeitsarbeit Unternehmen |
| work_keys_str_mv | AT riesal thefallofadvertisingandtheriseofpr AT rieslaura thefallofadvertisingandtheriseofpr |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 637 R559 F1 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |