Verfügbarkeit: Strategic brand management

Strategic brand management: building, measuring, and managing brand equity

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Bibliographische Detailangaben
1. Verfasser:	Keller, Kevin Lane 1956- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Upper Saddle River, New Jersey Prentice-Hall [2003]
Ausgabe:	Second edition
Schlagworte:	Brand name productsaManagement Markenname Marke Produktmanagement Markenwert Management Markenpolitik Markenartikel Strategisches Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	xxvii, 788 Seiten Illustrationen, Diagramme
ISBN:	0130411507

Internformat

MARC


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Datensatz im Suchindex

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author	Keller, Kevin Lane 1956-
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition
format	Book
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isbn	0130411507
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physical	xxvii, 788 Seiten Illustrationen, Diagramme
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spelling	Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller, Amos Tuck School of Business Dartmouth College Second edition Upper Saddle River, New Jersey Prentice-Hall [2003] © 2003 xxvii, 788 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Brand name productsaManagement Markenname (DE-588)4114513-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenwert (DE-588)4346474-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Markenname (DE-588)4114513-6 s Produktmanagement (DE-588)4125960-9 s DE-604 Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s Markenartikel (DE-588)4037584-5 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Markenpolitik (DE-588)4144679-3 s Markenwert (DE-588)4346474-9 s 3\p DE-604 DE-605 pdf/application http://www.gbv.de/dms/hbz/toc/ht013518669.pdf 2008-11-15 Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Keller, Kevin Lane 1956- Strategic brand management building, measuring, and managing brand equity Brand name productsaManagement Markenname (DE-588)4114513-6 gnd Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Markenwert (DE-588)4346474-9 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4114513-6 (DE-588)4074577-6 (DE-588)4125960-9 (DE-588)4346474-9 (DE-588)4037278-9 (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4124261-0 (DE-588)4123623-3
title	Strategic brand management building, measuring, and managing brand equity
title_auth	Strategic brand management building, measuring, and managing brand equity
title_exact_search	Strategic brand management building, measuring, and managing brand equity
title_full	Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller, Amos Tuck School of Business Dartmouth College
title_fullStr	Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller, Amos Tuck School of Business Dartmouth College
title_full_unstemmed	Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller, Amos Tuck School of Business Dartmouth College
title_short	Strategic brand management
title_sort	strategic brand management building measuring and managing brand equity
title_sub	building, measuring, and managing brand equity
topic	Brand name productsaManagement Markenname (DE-588)4114513-6 gnd Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Markenwert (DE-588)4346474-9 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Brand name productsaManagement Markenname Marke Produktmanagement Markenwert Management Markenpolitik Markenartikel Strategisches Management Lehrbuch
url	http://www.gbv.de/dms/hbz/toc/ht013518669.pdf
work_keys_str_mv	AT kellerkevinlane strategicbrandmanagementbuildingmeasuringandmanagingbrandequity

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