Brand media strategy: integrated communications planning in the digital era
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
August 2014
|
| Ausgabe: | Second edition, softcover reprint of the hardcover 1st edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext http://www.springer.com/ |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | xii, 242 Seiten Diagramme 23.5 cm x 15.5 cm, 0 g |
| ISBN: | 9781349949755 1349949752 |
Internformat
MARC
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| 250 | |a Second edition, softcover reprint of the hardcover 1st edition | ||
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c August 2014 | |
| 300 | |a xii, 242 Seiten |b Diagramme |c 23.5 cm x 15.5 cm, 0 g | ||
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
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| DE-BY-FWS_katkey | 629609 |
| DE-BY-FWS_media_number | 083000516385 |
| _version_ | 1806529044121911296 |
| adam_text | |
| any_adam_object | |
| author | Young, Antony 1964- |
| author_GND | (DE-588)143781472 |
| author_facet | Young, Antony 1964- |
| author_role | aut |
| author_sort | Young, Antony 1964- |
| author_variant | a y ay |
| building | Verbundindex |
| bvnumber | BV043854959 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)976018653 (DE-599)DNB1107580331 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition, softcover reprint of the hardcover 1st edition |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV043854959 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:45:50Z |
| institution | BVB |
| isbn | 9781349949755 1349949752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029265180 |
| oclc_num | 976018653 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-521 |
| owner_facet | DE-862 DE-BY-FWS DE-521 |
| physical | xii, 242 Seiten Diagramme 23.5 cm x 15.5 cm, 0 g |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Young, Antony 1964- Brand media strategy integrated communications planning in the digital era Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7550143-0 (DE-588)4144679-3 (DE-588)7636951-1 (DE-588)4031883-7 (DE-588)4522595-3 |
| title | Brand media strategy integrated communications planning in the digital era |
| title_auth | Brand media strategy integrated communications planning in the digital era |
| title_exact_search | Brand media strategy integrated communications planning in the digital era |
| title_full | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_fullStr | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_full_unstemmed | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_short | Brand media strategy |
| title_sort | brand media strategy integrated communications planning in the digital era |
| title_sub | integrated communications planning in the digital era |
| topic | Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Online-Marketing Soziale Software Markenpolitik Online-Werbung Kommunikation Fallstudiensammlung |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=c2cf500e858e43af827edfbf1871dfd6&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ |
| work_keys_str_mv | AT youngantony brandmediastrategyintegratedcommunicationsplanninginthedigitalera |
Beschreibung
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 624 Y68(2) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |