APA-Zitierstil (7. Ausg.)

Ries, A., & Ries, L. (2005). The origin of brands: How product evolution creates endless possibilities for new brands (First Collins paperback edition.). HarperBusiness, an imprint of HarperCollins Publishers.

Chicago-Zitierstil (17. Ausg.)

Ries, Al, und Laura Ries. The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. First Collins paperback edition. New York, NY: HarperBusiness, an imprint of HarperCollins Publishers, 2005.

MLA-Zitierstil (9. Ausg.)

Ries, Al, und Laura Ries. The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. First Collins paperback edition. HarperBusiness, an imprint of HarperCollins Publishers, 2005.