Tourism and hospitality marketing: a global perspective
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles, Calif.
SAGE
2008
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| Subjects: | |
| Online Access: | FWS01 FWS02 UBY01 Volltext |
| Item Description: | Includes bibliographical references and index This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer |
| Physical Description: | xv, 467 p. |
| ISBN: | 9781446280140 |
Staff View
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| dewey-full | 338.47910688 |
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| id | DE-604.BV043804996 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:53:47Z |
| institution | BVB |
| isbn | 9781446280140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029216354 |
| oclc_num | 894769278 |
| open_access_boolean | |
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| physical | xv, 467 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Hudson, Simon Tourism and hospitality marketing a global perspective Tourism Marketing Hospitality industry Marketing Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4259231-8 (DE-588)4018406-7 |
| title | Tourism and hospitality marketing a global perspective |
| title_auth | Tourism and hospitality marketing a global perspective |
| title_exact_search | Tourism and hospitality marketing a global perspective |
| title_full | Tourism and hospitality marketing a global perspective Simon Hudson |
| title_fullStr | Tourism and hospitality marketing a global perspective Simon Hudson |
| title_full_unstemmed | Tourism and hospitality marketing a global perspective Simon Hudson |
| title_short | Tourism and hospitality marketing |
| title_sort | tourism and hospitality marketing a global perspective |
| title_sub | a global perspective |
| topic | Tourism Marketing Hospitality industry Marketing Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Tourism Marketing Hospitality industry Marketing Marketing Gastgewerbe Tourismus |
| url | http://sk.sagepub.com/books/tourism-and-hospitality-marketing |
| work_keys_str_mv | AT hudsonsimon tourismandhospitalitymarketingaglobalperspective |