Visual persuasion: the role of images in advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, [Calif.]
SAGE
c1997
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 URL des Erstveröffentlichers |
| Beschreibung: | With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written Includes bibliographical references and index |
| Beschreibung: | xxii, 297 p. |
| ISBN: | 9781452233444 |
Internformat
MARC
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| 245 | 1 | 0 | |a Visual persuasion |b the role of images in advertising |c Paul Messaris |
| 264 | 1 | |a Thousand Oaks, [Calif.] |b SAGE |c c1997 | |
| 300 | |a xxii, 297 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Visual communication | |
| 650 | 4 | |a Commercial art | |
| 650 | 0 | 7 | |a Bildwerbung |0 (DE-588)4310111-2 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Bild |0 (DE-588)4006568-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 701992 |
|---|---|
| _version_ | 1806184845947174913 |
| any_adam_object | |
| author | Messaris, Paul |
| author_GND | (DE-588)1166867277 |
| author_facet | Messaris, Paul |
| author_role | aut |
| author_sort | Messaris, Paul |
| author_variant | p m pm |
| building | Verbundindex |
| bvnumber | BV043804173 |
| classification_rvk | AP 14800 QP 631 |
| collection | ZDB-96-SKC |
| ctrlnum | (ZDB-96-SKC)EDZ0000085243 (OCoLC)894770224 (DE-599)BVBBV043804173 |
| dewey-full | 659.1042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1042 |
| dewey-search | 659.1042 |
| dewey-sort | 3659.1042 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043804173 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:34:58Z |
| institution | BVB |
| isbn | 9781452233444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029215533 |
| oclc_num | 894770224 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | xxii, 297 p. |
| psigel | ZDB-96-SKC |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Messaris, Paul Visual persuasion the role of images in advertising Psychologie Advertising Psychological aspects Visual communication Commercial art Bildwerbung (DE-588)4310111-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Bild (DE-588)4006568-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4310111-2 (DE-588)4140889-5 (DE-588)4006568-6 (DE-588)4065541-6 |
| title | Visual persuasion the role of images in advertising |
| title_auth | Visual persuasion the role of images in advertising |
| title_exact_search | Visual persuasion the role of images in advertising |
| title_full | Visual persuasion the role of images in advertising Paul Messaris |
| title_fullStr | Visual persuasion the role of images in advertising Paul Messaris |
| title_full_unstemmed | Visual persuasion the role of images in advertising Paul Messaris |
| title_short | Visual persuasion |
| title_sort | visual persuasion the role of images in advertising |
| title_sub | the role of images in advertising |
| topic | Psychologie Advertising Psychological aspects Visual communication Commercial art Bildwerbung (DE-588)4310111-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Bild (DE-588)4006568-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Visual communication Commercial art Bildwerbung Werbepsychologie Bild Werbung |
| url | http://sk.sagepub.com/books/visual-persuasion |
| work_keys_str_mv | AT messarispaul visualpersuasiontheroleofimagesinadvertising |