Verfügbarkeit: Social marketing casebook

Social marketing casebook:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	French, Jeff (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Los Angeles, [Calif.] SAGE 2011
Schlagworte:	Social marketing > Case studies Soziales Netzwerk Marketing Fallstudiensammlung
Online-Zugang:	DE-863 DE-862 DE-706 Volltext
Beschreibung:	Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world Includes bibliographical references and index
Beschreibung:	vi, 270 p.
ISBN:	9781446250877

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV043803473
003	DE-604
005	20170105
007	cr\|uuu---uuuuu
008	160929s2011 xx o\|\|\|\| 00\|\|\| eng d
020			\|a 9781446250877 \|c Online \|9 978-1-4462-5087-7
035			\|a (ZDB-96-SKC)EDZ0000085515
035			\|a (OCoLC)852515400
035			\|a (DE-599)BVBBV043803473
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-862 \|a DE-863 \|a DE-863 \|a DE-862 \|a DE-706
082	0		\|a 658.8 \|2 23
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a French, Jeff \|e Verfasser \|0 (DE-588)139475346 \|4 aut
245	1	0	\|a Social marketing casebook \|c Jeff French, Rowena Merritt and Lucy Reynolds
264		1	\|a Los Angeles, [Calif.] \|b SAGE \|c 2011
300			\|a vi, 270 p.
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world
500			\|a Includes bibliographical references and index
650		4	\|a Social marketing \|v Case studies
650	0	7	\|a Soziales Netzwerk \|0 (DE-588)4055762-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Soziales Netzwerk \|0 (DE-588)4055762-5 \|D s
689	0		\|5 DE-604
700	1		\|a Merritt, Rowena \|e Sonstige \|4 oth
700	1		\|a Reynolds, Lucy \|e Sonstige \|4 oth
776	0	8	\|i Erscheint auch als \|n Druckausgabe \|z 978-0-85702-544-9
856	4	0	\|u http://sk.sagepub.com/books/social-marketing-casebook \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-96-SKC
943	1		\|a oai:aleph.bib-bvb.de:BVB01-029214835
966	e		\|u http://sk.sagepub.com/books/social-marketing-casebook \|l DE-863 \|p ZDB-96-SKC \|x Verlag \|3 Volltext
966	e		\|u http://sk.sagepub.com/books/social-marketing-casebook \|l DE-862 \|p ZDB-96-SKC \|x Verlag \|3 Volltext
966	e		\|u http://sk.sagepub.com/books/social-marketing-casebook \|l DE-706 \|p ZDB-96-SKC \|x Verlag \|3 Volltext

Datensatz im Suchindex

DE-BY-FWS_katkey	634486
_version_	1819742207897239552
adam_text
any_adam_object
author	French, Jeff
author_GND	(DE-588)139475346
author_facet	French, Jeff
author_role	aut
author_sort	French, Jeff
author_variant	j f jf
building	Verbundindex
bvnumber	BV043803473
classification_rvk	QP 600
collection	ZDB-96-SKC
ctrlnum	(ZDB-96-SKC)EDZ0000085515 (OCoLC)852515400 (DE-599)BVBBV043803473
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV043803473</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170105</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">160929s2011 xx o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781446250877</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4462-5087-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000085515</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)852515400</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043803473</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">French, Jeff</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)139475346</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social marketing casebook</subfield><subfield code="c">Jeff French, Rowena Merritt and Lucy Reynolds</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles, [Calif.]</subfield><subfield code="b">SAGE</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">vi, 270 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Merritt, Rowena</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reynolds, Lucy</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-0-85702-544-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/social-marketing-casebook</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029214835</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/social-marketing-casebook</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/social-marketing-casebook</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/social-marketing-casebook</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV043803473
illustrated	Not Illustrated
indexdate	2024-12-29T04:03:26Z
institution	BVB
isbn	9781446250877
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029214835
oclc_num	852515400
open_access_boolean
owner	DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706
owner_facet	DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706
physical	vi, 270 p.
psigel	ZDB-96-SKC
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	SAGE
record_format	marc
spellingShingle	French, Jeff Social marketing casebook Social marketing Case studies Soziales Netzwerk (DE-588)4055762-5 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4055762-5 (DE-588)4037589-4 (DE-588)4522595-3
title	Social marketing casebook
title_auth	Social marketing casebook
title_exact_search	Social marketing casebook
title_full	Social marketing casebook Jeff French, Rowena Merritt and Lucy Reynolds
title_fullStr	Social marketing casebook Jeff French, Rowena Merritt and Lucy Reynolds
title_full_unstemmed	Social marketing casebook Jeff French, Rowena Merritt and Lucy Reynolds
title_short	Social marketing casebook
title_sort	social marketing casebook
topic	Social marketing Case studies Soziales Netzwerk (DE-588)4055762-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Social marketing Case studies Soziales Netzwerk Marketing Fallstudiensammlung
url	http://sk.sagepub.com/books/social-marketing-casebook
work_keys_str_mv	AT frenchjeff socialmarketingcasebook AT merrittrowena socialmarketingcasebook AT reynoldslucy socialmarketingcasebook

Verfügbarkeit

Volltext öffnen

MARC

Datensatz im Suchindex

Ähnliche Einträge