Public relations in China: building and defending your brand in the PRC
"China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the worl...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Palgrave Macmillan
2015
|
| Series: | Palgrave pocket consultants
|
| Subjects: | |
| Summary: | "China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. In this pithy yet compact volume, David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China"--Back cover |
| Physical Description: | xii, 226 Seiten 20 cm |
| ISBN: | 9781137483799 |
Staff View
MARC
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| 505 | 8 | |a Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China | |
| 505 | 8 | |a Includes bibliographic references (pages 216-220) and index | |
| 520 | |a "China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. In this pithy yet compact volume, David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China"--Back cover | ||
| 650 | 4 | |a Public relations / China | |
| 650 | 4 | |a Social media / Political aspects / China | |
| 650 | 4 | |a Politik | |
| 651 | 4 | |a China / Politics and government / 21st century | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029208325 | ||
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| author | Wolf, David |
| author_GND | (DE-588)1077316488 |
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| contents | Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China Includes bibliographic references (pages 216-220) and index |
| ctrlnum | (OCoLC)964456315 (DE-599)BVBBV043796891 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043796891 |
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| indexdate | 2024-07-10T07:35:24Z |
| institution | BVB |
| isbn | 9781137483799 |
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| physical | xii, 226 Seiten 20 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Palgrave pocket consultants |
| spelling | Wolf, David Verfasser (DE-588)1077316488 aut Public relations in China building and defending your brand in the PRC David Wolf New York Palgrave Macmillan 2015 xii, 226 Seiten 20 cm txt rdacontent n rdamedia nc rdacarrier Palgrave pocket consultants Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China Includes bibliographic references (pages 216-220) and index "China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. In this pithy yet compact volume, David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China"--Back cover Public relations / China Social media / Political aspects / China Politik China / Politics and government / 21st century |
| spellingShingle | Wolf, David Public relations in China building and defending your brand in the PRC Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China Includes bibliographic references (pages 216-220) and index Public relations / China Social media / Political aspects / China Politik |
| title | Public relations in China building and defending your brand in the PRC |
| title_auth | Public relations in China building and defending your brand in the PRC |
| title_exact_search | Public relations in China building and defending your brand in the PRC |
| title_full | Public relations in China building and defending your brand in the PRC David Wolf |
| title_fullStr | Public relations in China building and defending your brand in the PRC David Wolf |
| title_full_unstemmed | Public relations in China building and defending your brand in the PRC David Wolf |
| title_short | Public relations in China |
| title_sort | public relations in china building and defending your brand in the prc |
| title_sub | building and defending your brand in the PRC |
| topic | Public relations / China Social media / Political aspects / China Politik |
| topic_facet | Public relations / China Social media / Political aspects / China Politik China / Politics and government / 21st century |
| work_keys_str_mv | AT wolfdavid publicrelationsinchinabuildinganddefendingyourbrandintheprc |