Asian brand strategy: building and sustaining strong global brands in Asia
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Houndmills, Basingstoke Hampshire ; New York, NY
Palgrave Macmillan
2015
|
| Ausgabe: | Second edition, revised and updated |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xx, 335 Seiten Illustrationen, Diagramme |
| ISBN: | 9781137359162 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804176636026814464 |
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| author | Roll, Martin |
| author_facet | Roll, Martin |
| author_role | aut |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827095 |
| dewey-search | 658.827095 |
| dewey-sort | 3658.827095 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition, revised and updated |
| format | Book |
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| id | DE-604.BV043794379 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:35:20Z |
| institution | BVB |
| isbn | 9781137359162 |
| language | English |
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| physical | xx, 335 Seiten Illustrationen, Diagramme |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Roll, Martin Verfasser aut Asian brand strategy building and sustaining strong global brands in Asia Martin Roll Second edition, revised and updated Houndmills, Basingstoke Hampshire ; New York, NY Palgrave Macmillan 2015 xx, 335 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Brand name productszAsiaxManagement Brand name productszAsiaxMarketing DE-601 pdf/application http://www.gbv.de/dms/zbw/818388080.pdf Inhaltsverzeichnis Inhaltsverzeichnis |
| spellingShingle | Roll, Martin Asian brand strategy building and sustaining strong global brands in Asia Brand name productszAsiaxManagement Brand name productszAsiaxMarketing |
| title | Asian brand strategy building and sustaining strong global brands in Asia |
| title_auth | Asian brand strategy building and sustaining strong global brands in Asia |
| title_exact_search | Asian brand strategy building and sustaining strong global brands in Asia |
| title_full | Asian brand strategy building and sustaining strong global brands in Asia Martin Roll |
| title_fullStr | Asian brand strategy building and sustaining strong global brands in Asia Martin Roll |
| title_full_unstemmed | Asian brand strategy building and sustaining strong global brands in Asia Martin Roll |
| title_short | Asian brand strategy |
| title_sort | asian brand strategy building and sustaining strong global brands in asia |
| title_sub | building and sustaining strong global brands in Asia |
| topic | Brand name productszAsiaxManagement Brand name productszAsiaxMarketing |
| topic_facet | Brand name productszAsiaxManagement Brand name productszAsiaxMarketing |
| url | http://www.gbv.de/dms/zbw/818388080.pdf |
| work_keys_str_mv | AT rollmartin asianbrandstrategybuildingandsustainingstrongglobalbrandsinasia |