The handbook of persuasion and social marketing:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Barbara, California [u.a.]
Praeger
2015
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| ISBN: | 9781440804045 |
Staff View
MARC
| LEADER | 00000nam a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV043792284 | ||
| 003 | DE-604 | ||
| 005 | 20160930 | ||
| 007 | t | ||
| 008 | 160923s2015 xxu |||| 00||| eng d | ||
| 020 | |a 9781440804045 |c (alk. paper : 3 volume set) ; GBP 122.00 |9 978-1-4408-0404-5 | ||
| 035 | |a (DE-599)BVBBV043792284 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 050 | 0 | |a HF5414 | |
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QR 400 |0 (DE-625)142031: |2 rvk | ||
| 245 | 1 | 0 | |a The handbook of persuasion and social marketing |c David W. Stewart, editor |
| 264 | 1 | |a Santa Barbara, California [u.a.] |b Praeger |c 2015 | |
| 264 | 4 | |c © 2015 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stewart, David W. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4408-0405-2 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029203251&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029203251 | ||
Record in the Search Index
| _version_ | 1804176632833900544 |
|---|---|
| adam_text | THE HANDBOOK OF PERSUASION AND SOCIAL MARKETING
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
VOLUME 1. HISTORICAL AND SOCIAL FOUNDATIONS
VOLUME 2. CONCEPTUAL, THEORETICAL, AND STRATEGIC DIMENSIONS
VOLUME 3. APPLICATIONS AND USES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Stewart, David W. |
| author2_role | edt |
| author2_variant | d w s dw dws |
| author_facet | Stewart, David W. |
| building | Verbundindex |
| bvnumber | BV043792284 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QR 400 |
| ctrlnum | (DE-599)BVBBV043792284 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01465nam a2200385 ca4500</leader><controlfield tag="001">BV043792284</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160930 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160923s2015 xxu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781440804045</subfield><subfield code="c">(alk. paper : 3 volume set) ; GBP 122.00</subfield><subfield code="9">978-1-4408-0404-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043792284</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5414</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 400</subfield><subfield code="0">(DE-625)142031:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The handbook of persuasion and social marketing</subfield><subfield code="c">David W. Stewart, editor</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Santa Barbara, California [u.a.]</subfield><subfield code="b">Praeger</subfield><subfield code="c">2015</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2015</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stewart, David W.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-4408-0405-2</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029203251&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029203251</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043792284 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:35:16Z |
| institution | BVB |
| isbn | 9781440804045 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029203251 |
| open_access_boolean | |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Praeger |
| record_format | marc |
| spelling | The handbook of persuasion and social marketing David W. Stewart, editor Santa Barbara, California [u.a.] Praeger 2015 © 2015 txt rdacontent n rdamedia nc rdacarrier Gesellschaft Social marketing Marketing Social aspects Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Stewart, David W. edt Erscheint auch als Online-Ausgabe 978-1-4408-0405-2 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029203251&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The handbook of persuasion and social marketing Gesellschaft Social marketing Marketing Social aspects Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4143413-4 |
| title | The handbook of persuasion and social marketing |
| title_auth | The handbook of persuasion and social marketing |
| title_exact_search | The handbook of persuasion and social marketing |
| title_full | The handbook of persuasion and social marketing David W. Stewart, editor |
| title_fullStr | The handbook of persuasion and social marketing David W. Stewart, editor |
| title_full_unstemmed | The handbook of persuasion and social marketing David W. Stewart, editor |
| title_short | The handbook of persuasion and social marketing |
| title_sort | the handbook of persuasion and social marketing |
| topic | Gesellschaft Social marketing Marketing Social aspects Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Gesellschaft Social marketing Marketing Social aspects Soziomarketing Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029203251&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT stewartdavidw thehandbookofpersuasionandsocialmarketing |