Handbook of research on integrating social media into strategic marketing:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference
[2015]
|
| Series: | Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Handbook of research on |
| Subjects: | |
| Item Description: | Includes bibliographical references (pages 380-427) and index |
| Physical Description: | xxii, 438 Seiten Illustrationen 29 cm |
| ISBN: | 9781466683532 |
Staff View
MARC
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| 245 | 1 | 0 | |a Handbook of research on integrating social media into strategic marketing |c Nick Hajli, Newcastle University Business School, UK |
| 264 | 1 | |a Hershey, PA |b Business Science Reference |c [2015] | |
| 300 | |a xxii, 438 Seiten |b Illustrationen |c 29 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series | |
| 490 | 0 | |a Handbook of research on | |
| 500 | |a Includes bibliographical references (pages 380-427) and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Strategic planning | |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Hajli, Nick |d 1979- |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4666-8354-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029203053 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T07:35:16Z |
| institution | BVB |
| isbn | 9781466683532 |
| language | English |
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| physical | xxii, 438 Seiten Illustrationen 29 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Science Reference |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series Handbook of research on |
| spelling | Handbook of research on integrating social media into strategic marketing Nick Hajli, Newcastle University Business School, UK Hershey, PA Business Science Reference [2015] xxii, 438 Seiten Illustrationen 29 cm txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series Handbook of research on Includes bibliographical references (pages 380-427) and index Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Hajli, Nick 1979- edt Erscheint auch als Online-Ausgabe 978-1-4666-8354-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of research on integrating social media into strategic marketing Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning |
| subject_GND | (DE-588)4143413-4 |
| title | Handbook of research on integrating social media into strategic marketing |
| title_auth | Handbook of research on integrating social media into strategic marketing |
| title_exact_search | Handbook of research on integrating social media into strategic marketing |
| title_full | Handbook of research on integrating social media into strategic marketing Nick Hajli, Newcastle University Business School, UK |
| title_fullStr | Handbook of research on integrating social media into strategic marketing Nick Hajli, Newcastle University Business School, UK |
| title_full_unstemmed | Handbook of research on integrating social media into strategic marketing Nick Hajli, Newcastle University Business School, UK |
| title_short | Handbook of research on integrating social media into strategic marketing |
| title_sort | handbook of research on integrating social media into strategic marketing |
| topic | Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning |
| topic_facet | Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning Aufsatzsammlung |
| work_keys_str_mv | AT hajlinick handbookofresearchonintegratingsocialmediaintostrategicmarketing |