Microeconomics for MBAs: the economic way of thinking for managers
"Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorial...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2017
|
| Ausgabe: | third edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people"... "Almost all (if not all) textbooks used in business students' first course in microeconomics are designed with undergraduate economics majors or first-year PhD students in mind. Accordingly, business students, especially MBA students, are often treated to a course in intermediate microeconomic theory, full of arcane mathematical explanations. The applications in such standard textbooks deal mainly with the impact of social or government policies on markets, with little discussion of how real-world managers can use microeconomics to make better decisions within their firms in response to market forces or how market forces can be expected to affect firms' institutional and financial structures"... |
| Beschreibung: | xxxvii, 725 Seiten Illustrationen, Diagramme |
| ISBN: | 9781107139480 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804176627130695680 |
|---|---|
| adam_text | MICROECONOMICS FOR MBAS (AND OTHER ADVANCED BUSINESS STUDENTS)
/ MCKENZIE, RICHARD B.
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PART I. THE MARKET ECONOMY, OVERVIEW AND APPLICATION: 1. MICROECONOMICS:
A WAY OF THINKING ABOUT BUSINESS; 2. PRINCIPLES OF RATIONAL BEHAVIOR IN
SOCIETY AND BUSINESS; 3. COMPETITIVE PRODUCT MARKETS AND FIRM DECISIONS;
4. APPLICATIONS OF THE ECONOMIC WAY OF THINKING: DOMESTIC GOVERNMENT AND
MANAGEMENT POLICIES; PART II. APPLICATIONS OF BASIC ECONOMIC THEORY: 5.
APPLICATIONS OF THE ECONOMIC WAY OF THINKING: INTERNATIONAL ECONOMICS;
6. APPLICATIONS OF THE ECONOMIC WAY OF THINKING: ENVIRONMENTAL
ECONOMICS; PART III. DEMAND AND PRODUCTION THEORY: 7. CONSUMER CHOICE
AND DEMAND IN TRADITIONAL AND NETWORK MARKETS; 8. PRODUCTION COSTS AND
THE THEORY OF THE FIRM; 9. PRODUCTION COSTS IN THE SHORT RUN AND LONG
RUN; PART IV. COMPETITIVE AND MONOPOLY MARKET STRUCTURES: 10. FIRM
PRODUCTION UNDER IDEALIZED COMPETITIVE CONDITIONS; 11. MONOPOLY POWER
AND FIRM PRICING DECISIONS; 12. FIRM STRATEGY UNDER IMPERFECTLY
COMPETITIVE MARKET CONDITIONS; 13. COMPETITIVE AND MONOPSONISTIC LABOR
MARKETS; PART V. BEHAVIORAL ECONOMICS: A CHALLENGE TO CONVENTIONAL
MICROECONOMICS: 14. CHALLENGES OF BEHAVIORAL ECONOMISTS; 15. PROBLEMS
WITH BEHAVIORAL ECONOMICS
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | McKenzie, Richard B. 1942- Lee, Dwight R. 1941- |
| author_GND | (DE-588)120862093 (DE-588)138833966 |
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| author_variant | r b m rb rbm d r l dr drl |
| building | Verbundindex |
| bvnumber | BV043789067 |
| callnumber-first | H - Social Science |
| callnumber-label | HB172 |
| callnumber-raw | HB172 |
| callnumber-search | HB172 |
| callnumber-sort | HB 3172 |
| callnumber-subject | HB - Economic Theory and Demography |
| classification_rvk | QC 100 |
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| dewey-full | 338.5 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
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| dewey-search | 338.5 |
| dewey-sort | 3338.5 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | third edition |
| format | Book |
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| spelling | McKenzie, Richard B. 1942- (DE-588)120862093 aut Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee third edition Cambridge Cambridge University Press 2017 xxxvii, 725 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people"... "Almost all (if not all) textbooks used in business students' first course in microeconomics are designed with undergraduate economics majors or first-year PhD students in mind. Accordingly, business students, especially MBA students, are often treated to a course in intermediate microeconomic theory, full of arcane mathematical explanations. The applications in such standard textbooks deal mainly with the impact of social or government policies on markets, with little discussion of how real-world managers can use microeconomics to make better decisions within their firms in response to market forces or how market forces can be expected to affect firms' institutional and financial structures"... Microeconomics Managerial economics Business economics (DE-588)4507951-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Mikroökonomie (DE-588)4039225-9 s Betriebswirtschaftslehre (DE-588)4069402-1 s 2\p DE-604 Business economics (DE-588)4507951-1 s 3\p DE-604 Lee, Dwight R. 1941- (DE-588)138833966 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029200095&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McKenzie, Richard B. 1942- Lee, Dwight R. 1941- Microeconomics for MBAs the economic way of thinking for managers Microeconomics Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Mikroökonomie (DE-588)4039225-9 gnd |
| subject_GND | (DE-588)4507951-1 (DE-588)4069402-1 (DE-588)4039225-9 (DE-588)4123623-3 |
| title | Microeconomics for MBAs the economic way of thinking for managers |
| title_auth | Microeconomics for MBAs the economic way of thinking for managers |
| title_exact_search | Microeconomics for MBAs the economic way of thinking for managers |
| title_full | Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee |
| title_fullStr | Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee |
| title_full_unstemmed | Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee |
| title_short | Microeconomics for MBAs |
| title_sort | microeconomics for mbas the economic way of thinking for managers |
| title_sub | the economic way of thinking for managers |
| topic | Microeconomics Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Mikroökonomie (DE-588)4039225-9 gnd |
| topic_facet | Microeconomics Managerial economics Business economics Betriebswirtschaftslehre Mikroökonomie Lehrbuch |
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