Branding and product design: an integrated perspective
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Surrey, England
Gower
©2013
|
| Series: | Gower applied business research
|
| Subjects: | |
| Online Access: | FAW01 FAW02 |
| Item Description: | Includes bibliographical references (pages 151-158) and index Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value-centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's resea |
| Physical Description: | xv, 166 pages |
| ISBN: | 9781409446279 1409446271 1299056377 9781299056374 9781409446262 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043787097 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:35:08Z |
| institution | BVB |
| isbn | 9781409446279 1409446271 1299056377 9781299056374 9781409446262 |
| language | English |
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| physical | xv, 166 pages |
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| publishDate | 2013 |
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| series2 | Gower applied business research |
| spelling | Hestad, Monika Verfasser aut Branding and product design an integrated perspective Monika Hestad Surrey, England Gower ©2013 xv, 166 pages txt rdacontent c rdamedia cr rdacarrier Gower applied business research Includes bibliographical references (pages 151-158) and index Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value-centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's resea TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Brand name products fast Branding (Marketing) fast Product design fast Brand name products Product design Branding (Marketing) |
| spellingShingle | Hestad, Monika Branding and product design an integrated perspective TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Brand name products fast Branding (Marketing) fast Product design fast Brand name products Product design Branding (Marketing) |
| title | Branding and product design an integrated perspective |
| title_auth | Branding and product design an integrated perspective |
| title_exact_search | Branding and product design an integrated perspective |
| title_full | Branding and product design an integrated perspective Monika Hestad |
| title_fullStr | Branding and product design an integrated perspective Monika Hestad |
| title_full_unstemmed | Branding and product design an integrated perspective Monika Hestad |
| title_short | Branding and product design |
| title_sort | branding and product design an integrated perspective |
| title_sub | an integrated perspective |
| topic | TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Brand name products fast Branding (Marketing) fast Product design fast Brand name products Product design Branding (Marketing) |
| topic_facet | TECHNOLOGY & ENGINEERING / Industrial Design / Product Brand name products Branding (Marketing) Product design |
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