Real Option Valuation of Product Innovation:
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Bibliographic Details
Main Author: Kang, Yuanyun (Author)
Format: Electronic eBook
Language:English
Published: Diplomica Verlag 2009
Subjects:
Item Description:Real Option Valuation of Product Innovation; Content; Abstract; 1. Introduction; 2. Basic Concepts of Valuation on Product Innovation; 3. Introduction of Real Option Valuation; 4. Applying Real Option Valuation to the illustration BlackBerry; 5. Conclusion; 6. Appendix; Autorenprofil
How can you evaluate a potential investment if there are several possibilities to change the course of action in the future depending on different emerging situations? And even more challenging: How can you do so if you cannot come up with point estimates - but you have to use several ranges of input values? Both - managerial flexibility as well as so called continuous uncertainty - are highly relevant as they reflect most of the investment decisions realistically. But if you apply standard valuation techniques like a simple Discounted Cash Flow model, the computed value will be significantly
Includes bibliographical references
Physical Description:85 pages
ISBN:9783836627412
3836627418
9783836677417

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