Principles of strategic management:
Saved in:
Bibliographic Details
Main Author: Morden, Tony 1946- (Author)
Format: Electronic eBook
Language:English
Published: Aldershot, England Ashgate ©2007
Edition:3rd ed
Series:Innovative business textbooks
Subjects:
Online Access:FAW01
FAW02
Item Description:Includes bibliographical references and index
Cover; Acknowledgements and Dedication; Contents; List of Figures; List of Tables; Introduction and Book Plan; PART ONE: CONCEPTS AND TECHNIQUES OF STRATEGIC ANALYSIS; PART TWO: BUSINESS PLANNING, RISK ASSESSMENT, FORECASTING, THE STRATEGIC MANAGEMENT OF TIME, AND CRISIS MANAGEMENT; PART THREE: STRATEGY FORMULATION, LEADERSHIP, GOVERNANCE, STRATEGIC DECISION-MAKING, AND PERFORMANCE EVALUATION; PART FOUR: STRATEGY CHOICE AND IMPLEMENTATION; Glossary; Index
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and mana
Physical Description:ix, 627 pages
ISBN:9780754685685
0754685683
9780754644743
075464474X

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!