Revive: how to transform traditional businesses into digital leaders
This book gives senior executives the compass they need to navigate the digital revolution, and achieve long-term business objectives by leveraging digital strategies, channels and platforms. Two world-renowned digital business advisors and consultants offer comprehensive insights for using digital...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Old Tappan, New Jersey
Pearson Education Inc.
2015
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Summary: | This book gives senior executives the compass they need to navigate the digital revolution, and achieve long-term business objectives by leveraging digital strategies, channels and platforms. Two world-renowned digital business advisors and consultants offer comprehensive insights for using digital to break down barriers within and beyond the organization, enhance efficiency and cost-effectiveness, and dramatically improve customer engagement. ... Provided by publisher |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xx, 186 Seiten Illustrationen 24 cm |
| ISBN: | 9780134306438 |
Staff View
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| adam_text | REVIVE
/ / / ALBANESE, JASONYYEAUTHOR
: : : 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PRACTICAL STEPS TO PUT DIGITAL TRENDS TO USE
UNDERSTANDING TREND DRIVERS
CONSUMER BEHAVIORS DRIVING TRENDS
ENVIRONMENTAL DRIVERS INFLUENCING TRENDS
INNOVATIONS ENABLING TRENDS
TREND POTENTIAL
MONITOR DIGITAL TRENDS
IDENTIFY WHAT MATTERS TO YOUR COMPANY
IDENTIFY YOUR CUSTOMER OR CONSTITUENT PERSONAS
IDENTIFY THE DIGITAL TOUCHPOINTS YOUR CUSTOMERS MOST CONNECT WITH YOU
THROUGH
IDENTIFY TREND-RELATED RESEARCH AND DATA SOURCES
DEFINE A TREND SCORING MODEL
SET A RECURRING TREND ANALYZATION PROCESS
QUANTIFY TREND OPPORTUNITIES TO PRIORITIZE WHERE TO FOCUS
ACTION STEPS
CHAPTER 5: BENCHMARKING YOUR DIGITAL CAPABILITIES AND MATURITY
THE LAYERS OF DIGITAL CAPABILITIES
DIGITAL CHANNELS
DIGITAL ECOSYSTEM
DIGITAL EXPERIENCE
DIGITAL FEATURES
DIGITAL PLATFORMS
BENCHMARK YOUR CAPABILITIES
ANCHOR TO A DIGITAL MATURITY SCALE
BENCHMARK BEST PRACTICES, NOT JUST COMPETITORS
FOCUS ON CAPABILITIES YOU NEED TO WIN IN
REPEAT THE BENCHMARK REGULARLY
ACTION STEPS
CHAPTER 6: ENVISIONING YOUR DIGITAL STRATEGY
PROFILE YOUR DIGITAL AUDIENCE
A NEW MODEL TO UNDERSTAND YOUR AUDIENCE
PUT A DIGITAL LENS ON YOUR CUSTOMER SEGMENTS
ALIGN USERS NEEDS AND BUSINESS GOALS
JOURNEY MAP YOUR EXPERIENCE
YOUR JOURNEY MAP AND YOUR USER BASE
IDENTIFY KEY TOUCHPOINTS
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
Contents at a Glance
Introduction...........................I
Chapter 1 The Essence of Digital..................7
Chapter 2 The Difference Between Reactive and
Transformative Digital................15
Chapter 3 Why Traditional Companies Are
Failing at Digital....................34
Chapter 4 Unlocking Business Opportunity
in Digital Trends.....................49
Chapter 5 Benchmarking Your Digital Capabilities
and Maturity..........................64
Chapter 6 Envisioning Your Digital Strategy......86
Chapter 7 Roadmapping Your Digital
Transformation.......................105
Chapter 8 Organizational Capabilities to Drive
Digital Transformation...............114
Chapter 9 Why Agile Transformation Is Critical to
Achieving Digital Transformation....140
Epilogue Examples of Digital Trends Accelerating
the Digital Revolution...............149
Index.............................. 169
vii
Contents
Introduction....................................1
Chapter 1 The Essence of Digital...............................7
Industrial Revolution Similarities..............7
How Digital Revolutionizes Business............10
Digital Is Core to Business................10
Digital Breaks Down Business Silos.........10
Digital Gives Customers (A Loud) Voice .... 11
Digital Enables Big Bang Disruption........12
Chapter 2 The Difference Between Reactive and
Transformative Digital ........................15
Defining Reactive Digital......................15
Historical Reactive Digital Failures.......17
Defining Transformative Digital................19
Traits Of Transformative Companies.............21
Companies That Are Disrupting..................23
Case Study: Uber...........................23
Case Study: Warby Parker...................25
Case Study: Casper.com.....................26
Traditional Companies That Are Transforming. . . 27
Case Study: Burberry.......................27
Case Study: Disney.........................29
Case Study: Nike...........................30
Case Study: UPS............................32
Chapter 3 Why Traditional Companies Are
Failing at Digital.............................34
Business Reasons Companies Fail at Digital...38
Not Capitalizing on Unique
Differentiators............................38
Having Digital Tactics without
Digital Vision.............................38
ix
X
Contents
Comparing Oneself to Competitors Only
and Not Best Practices....................39
Lack of Focus on Ongoing Customer and
Client Engagement versus Just Sales........40
Marketplace Reasons Companies Fail at Digital ... 41
Customer Base Has Become More Digitally
Sophisticated That Perceived...................41
Lack of Focus on Creating Streamlined
Intuitive Customer Experience..............42
Lack of Understanding of How Digital Has
Changed Desire for Ownership versus
Sharing Economy............................43
Lack of Ability to Quickly Adapt to Trends... 43
Organizational Reasons Companies
Fail at Digital................................44
No Digital Leader with Decision Autonomy,
Direct Budget, or P L Responsibility......44
C-Suite and Leadership Not Involved in
Company s Digital Strategy.................44
Digital Team Is Too Top Heavy
or Bottom Heavy............................44
Digital Not Embedded in
Corporate Culture..........................45
Trying to Do Everything 100 Percent
In-House or Outsourced.....................45
They Settle on the Wrong People
in Key Digital Team Roles................ 45
Operational Reasons Companies Fail at Digital.... 46
Reliance on Traditional Heavy Processes
and Reluctance to Lightweight Processes.... 46
Lack of Enterprise-Wide Digital Spend
Oversight..................................47
Digital Is Controlled within Silos.........47
Technology Reasons Companies Fail at Digital .... 48
Legacy Infrastructure Is the Excuse for Not
Transforming...................................48
Lack of Internal Use of Social Collaboration
Capabilities...............................48
Contents xi
Chapter 4 Unlocking Business Opportunity
in Digital Trends.............................49
Reasons to Monitor Digital Trends.............49
Identify New Business Models..............50
Ward off Disruption.......................50
Better Understand Constituent Behavior .... 50
Predict the Future........................51
Maximize Your Digital Maturity............51
Practical Steps to Put Digital Trends to Use. ... 51
Understanding Trend Drivers...................53
Consumer Behaviors Driving Trends.........53
Environmental Drivers Influencing
Trends....................................54
Innovations Enabling Trends...............55
Trend Potential...........................56
Monitor Digital Trends........................61
Identify What Matters to Your Company .... 61
Identify Your Customer or Constituent
Personas..................................62
Identify the Digital Touchpoints Your
Customers Most Connect with You Through. . . 62
Identify Trend-Related Research
and Data Sources..........................62
Define a Trend Scoring Model..............62
Set a Recurring Trend Analyzation
Process...................................63
Quantify Trend Opportunities to Prioritize
Where to Focus............................63
Action Steps..................................63
Chapter 5 Benchmarking Your Digital Capabilities
and Maturity..................................64
The Layers of Digital Capabilities............64
Digital Channels..........................66
Digital Ecosystem.........................69
Digital Experience........................74
Digital Features..........................77
Digital Platforms.........................78
xii
Contents
Chapter 6
Chapter 7
Benchmark Your Capabilities...................80
Anchor to a Digital Maturity Scale.........80
Benchmark Best Practices, Not Just
Competitors................................83
Focus on Capabilities You Need to Win in ... 84
Repeat the Benchmark Regularly.............84
Action Steps..................................85
Envisioning Your Digital Strategy.............86
Profile Your Digital Audience.................86
A New Model to Understand Your
Audience...................................86
Put a Digital Lens on Your Customer
Segments...................................89
Align Users Needs and Business Goals....89
Journey Map Your Experience...................91
Your Journey Map and Your User Base........91
Identify Key Touchpoints...................93
Identifying/Defining Use Cases.............94
Defining Enterprise Digital Strategy..........95
The Importance of Visualizing Strategy...96
Visual Stories Pack More Details into
Easily Digested and Sharable Information ... 97
Leverage Strategic Frameworks..............97
Create Rapid Prototypes.......................97
How to Bring Your Strategy to Life
Quicker....................................97
Use Sketches...............................99
Create Design Mockups......................99
Build Responsive HTML Prototypes..........100
Digital Demands Dynamic,
Not Static Planning.......................100
Let Analytics Drive Your Strategy............100
Action Steps.................................103
Roadmapping Your Digital
Transformation............................ . 105
Objectives of a Digital Roadmap..............105
A Digital Roadmap Is Easily Accessible .... 105
Contents xiii
A Digital Roadmap Is Dynamic..............106
A Digital Roadmap Is Social...............106
A Digital Roadmap Is Visual...............107
A Digital Roadmap Is Aligned to Business
and Technology Roadmaps...................107
A Digital Roadmap Is Easy to
Understand................................108
Components of a Digital Roadmap..............108
Initiatives Are Organized by Release
Dates.....................................109
Initiatives Are Grouped by Categories....109
Initiative Costs Are Represented..........109
Initiative Complexity Is Represented......109
Initiative Impact Is Represented..........110
Prioritization of Initiatives and Features
Is Represented............................110
Technology Represented as Enabling
Business Capabilities.....................110
Views of a Digital Roadmap...................Ill
Quantifying Value.........................Ill
Action Steps.................................113
Chapter 8 Organizational Capabilities to Drive
Digital Transformation*. ....................114
Choose the Right Digital Organization
Model........................................116
Centralized Digital Team..................116
Shared Digital Resources..................117
Managed Digital Resources.................118
Federated Digital Resources...............118
Decentralized Digital Resources...........118
Establish a Digital Center of Excellence.....120
Appoint A Chief Digital Officer..............121
Choosing the Right Candidate for CDO. . . . 122
Sharing Responsibilities with Similar
Executive Roles...........................122
Define Standard Digital Team Roles............124
Example: Digital Strategy..................124
xiv
Contents
Example: Product Management..............125
Example: Digital Operations..............125
Build Digital Talent and Culture.............126
Development and Training.................128
Leveraging Global Talent Remotely........128
Compete for the Right Digital Talent.....129
Establishing a Digital First Culture.....131
Cultivating Thought Leaders..............132
Containing the Impact of Digital
Resistors................................133
Implement Enterprise-Wide Digital
Governance Processes.........................135
Digital Budget Approvals.................135
Digital Roadmap Prioritization...........135
Digital Strategic Planning...............136
Digital Results Measurement..............136
Digital Program Communication............137
Action Steps.................................139
Chapter 9 Why Agile Transformation Is Critical to
Achieving Digital Transformation...........140
Agile Benefits Over Traditional
Methodologies................................141
Agile Gives Your Company/Team Real
feedback from Real People in Real Time . . . 142
Faster Time to Market with Greater
Predictability...........................143
Agile Produces a Better Quality..........143
Agile Gives You Early ROI and
Early Risk Reduction.....................144
Agile Is Efficient.......................144
Leverage Common Agile Concepts...............145
Sprints or Iterations....................145
Product Owner............................145
Scrum Team............................. 145
Scrum Master or Project Manager..........146
Product Backlog..........................146
Contents
xv
Sprint Planning Meeting...................146
Daily Scrum or Standups...................146
Sprint Review Meeting.....................147
Sprint Retrospective......................147
Codeathons and Hackathons.................147
Leverage Agile Tools..........................147
Action Steps..................................148
Epilogue Examples of Digital Trends Accelerating
the Digital Revolution........................149
Industrial Internet of Things.................150
Big Data Visualization........................153
Universal Streaming Media.....................154
Virtual Care..................................155
Non-Banks.....................................157
Autonomous and Connected Vehicles.............158
Drones........................................160
Virtual Reality...............................161
Biometric Identification......................162
Paperless and Cashless........................163
Wi-Fi And Wireless Power Duo..................164
Robotics......................................166
Index.........................................169
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| spellingShingle | Albanese, Jason Manning, Brian Revive how to transform traditional businesses into digital leaders Business planning / Data processing fast Information technology / Management fast Datenverarbeitung Information technology Management Business planning Data processing Strategic planning Business planning Information technology Unternehmen (DE-588)4061963-1 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)7854804-4 |
| title | Revive how to transform traditional businesses into digital leaders |
| title_auth | Revive how to transform traditional businesses into digital leaders |
| title_exact_search | Revive how to transform traditional businesses into digital leaders |
| title_full | Revive how to transform traditional businesses into digital leaders Jason Albanese, Brian Manning |
| title_fullStr | Revive how to transform traditional businesses into digital leaders Jason Albanese, Brian Manning |
| title_full_unstemmed | Revive how to transform traditional businesses into digital leaders Jason Albanese, Brian Manning |
| title_short | Revive |
| title_sort | revive how to transform traditional businesses into digital leaders |
| title_sub | how to transform traditional businesses into digital leaders |
| topic | Business planning / Data processing fast Information technology / Management fast Datenverarbeitung Information technology Management Business planning Data processing Strategic planning Business planning Information technology Unternehmen (DE-588)4061963-1 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| topic_facet | Business planning / Data processing Information technology / Management Datenverarbeitung Information technology Management Business planning Data processing Strategic planning Business planning Information technology Unternehmen Digitale Revolution |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029178618&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029178618&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT albanesejason revivehowtotransformtraditionalbusinessesintodigitalleaders AT manningbrian revivehowtotransformtraditionalbusinessesintodigitalleaders |
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