Brands and branding:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
Sage
2016
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 282 Seiten |
| ISBN: | 9781473919525 9781473919518 |
Staff View
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Record in the Search Index
| _version_ | 1804176573436264448 |
|---|---|
| adam_text | CONTENTS
About the Author vii
Preface: Reasons Why ix
INTRODUCTION 1
1 The Rudiments of Branding 3
PART I: COMPONENTS 21
2 Brand Names Matter 23
3 Logos, Slogans, Mascots and More 41
4 Brands Tell Stories 61
PART II: COMMANDMENTS 79
5 Brands are Living Things 81
6 Consumers Beware 101
7 Brand Management 1^1
8 Expanding the Brand 1^1
PART III: CONSTRAINTS 163
9 The Brand Stops Here
10 The Dark Side of the Brand
207
11 Pop Goes the Brand
Vi
BRANDSAND BRANDING
CONCLUSION
12 The Brand Finale
Notes and References
Index
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:34:20Z |
| institution | BVB |
| isbn | 9781473919525 9781473919518 |
| language | English |
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| physical | XI, 282 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Sage |
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| spelling | Brown, Stephen 1955- Verfasser (DE-588)136993885 aut Brands and branding Stephen Brown Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne Sage 2016 XI, 282 Seiten txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marke (DE-588)4074577-6 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029170463&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Brands and branding |
| title_auth | Brands and branding |
| title_exact_search | Brands and branding |
| title_full | Brands and branding Stephen Brown |
| title_fullStr | Brands and branding Stephen Brown |
| title_full_unstemmed | Brands and branding Stephen Brown |
| title_short | Brands and branding |
| title_sort | brands and branding |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Markenpolitik Marke |
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