Social media campaigns: strategies for public relations and marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2016
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | viii, 181 Seiten Illustrationen |
| ISBN: | 9781138948594 9781138948600 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents List of Illustrations Dedication and Acknowledgments Social Media Campaigns at a Glance 1 Social Influence—Understanding the Development, Value, and Role of Social Media for Organizations vii ix xi 1 Social Organizational Culture 1 The Social Principle 5 Developing and Defining Online Communities 8 Developing Engagement with Social Media Communities 13 The Need for More than Just Tactics 15 Developing a Social Media Process 16 2 Step 1: Listening—Developing Research, Discovering Data, and Applying Meaning 23 Foundational Background 23 Social Landscape 32 Sense Making 48 3 Step 2A: Strategic Design—Developing a Data-Informed Social Media Campaign Social Media Strategic Plan 53 Social Media Campaign Design 72 Social Media Ethics 79 53
vi Contents 4 Step 2В: Strategic Design—Designing Creative Engagement in Brand Communities 88 Leaders in Creative Social Media 89 Elements of Meaningful Communication 91 Identifying Appropriate Strategies and Tactics 116 Social Media Golden Rules 116 5 Step 3: Implementation and Monitoring—Joining Conversations and Creating Purposeful Interaction 122 Content Calendars 122 Engaging During a Campaign 128 Social Media and Crises 135 Social Fatigue 141 6 Step 4: Evaluation—Showcasing Success and Growth Opportunities 146 Data Use Throughout a Social Media Campaign 147 Components to Evaluation 149 The Future of Social Media Campaigns 174 Index 178
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:34:16Z |
| institution | BVB |
| isbn | 9781138948594 9781138948600 |
| language | English |
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| physical | viii, 181 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Routledge |
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| spelling | Kim, Carolyn Mae Verfasser (DE-588)114118463X aut Social media campaigns strategies for public relations and marketing Carolyn Mae Kim New York ; London Routledge 2016 viii, 181 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Internet in public relations Internet marketing Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Online-Marketing (DE-588)7706419-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-65237-5 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029167999&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kim, Carolyn Mae Social media campaigns strategies for public relations and marketing Internet in public relations Internet marketing Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4639271-3 (DE-588)7706419-7 |
| title | Social media campaigns strategies for public relations and marketing |
| title_auth | Social media campaigns strategies for public relations and marketing |
| title_exact_search | Social media campaigns strategies for public relations and marketing |
| title_full | Social media campaigns strategies for public relations and marketing Carolyn Mae Kim |
| title_fullStr | Social media campaigns strategies for public relations and marketing Carolyn Mae Kim |
| title_full_unstemmed | Social media campaigns strategies for public relations and marketing Carolyn Mae Kim |
| title_short | Social media campaigns |
| title_sort | social media campaigns strategies for public relations and marketing |
| title_sub | strategies for public relations and marketing |
| topic | Internet in public relations Internet marketing Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet in public relations Internet marketing Social media Public relations Öffentlichkeitsarbeit Social Media Online-Marketing |
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