Holdings: Internationales Marketing

Internationales Marketing: Der Marketing-Mix im globalen Umfeld

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Bibliographic Details
Main Authors:	Perlitz, Manfred 1943- (Author), Schrank, Randolf (Author), Becker, Andreas 1977- (Author)
Format:	Electronic eBook
Language:	German
Published:	Konstanz ; München UVK Verlagsgesellschaft mbH [2016]
Series:	Management konkret
Subjects:	Marketing-Mix Internationales Marketing Online BWL
Online Access:	DE-12 DE-858 DE-1028 DE-Aug4 DE-573 DE-92 DE-1049 DE-863 DE-863 DE-862 DE-862 DE-29 DE-739 Volltext Volltext
Physical Description:	1 Online-Ressource (92 Seiten) Illustrationen, Diagramme
ISBN:	9783864969348 9783864969355 3867645981 9783864969362

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Record in the Search Index

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author	Perlitz, Manfred 1943- Schrank, Randolf Becker, Andreas 1977-
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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isbn	9783864969348 9783864969355 3867645981 9783864969362
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029164375
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open_access_boolean
owner	DE-1049 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1028 DE-573 DE-29 DE-92 DE-Aug4 DE-858 DE-12 DE-739
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physical	1 Online-Ressource (92 Seiten) Illustrationen, Diagramme
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publishDate	2016
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publisher	UVK Verlagsgesellschaft mbH
record_format	marc
series2	Management konkret
spellingShingle	Perlitz, Manfred 1943- Schrank, Randolf Becker, Andreas 1977- Internationales Marketing Der Marketing-Mix im globalen Umfeld Marketing-Mix (DE-588)4168908-2 gnd Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4168908-2 (DE-588)4125431-4
title	Internationales Marketing Der Marketing-Mix im globalen Umfeld
title_auth	Internationales Marketing Der Marketing-Mix im globalen Umfeld
title_exact_search	Internationales Marketing Der Marketing-Mix im globalen Umfeld
title_full	Internationales Marketing Der Marketing-Mix im globalen Umfeld Randolf Schrank ; Andreas Becker ; Manfred Perlitz
title_fullStr	Internationales Marketing Der Marketing-Mix im globalen Umfeld Randolf Schrank ; Andreas Becker ; Manfred Perlitz
title_full_unstemmed	Internationales Marketing Der Marketing-Mix im globalen Umfeld Randolf Schrank ; Andreas Becker ; Manfred Perlitz
title_short	Internationales Marketing
title_sort	internationales marketing der marketing mix im globalen umfeld
title_sub	Der Marketing-Mix im globalen Umfeld
topic	Marketing-Mix (DE-588)4168908-2 gnd Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Marketing-Mix Internationales Marketing
url	https://elibrary.utb.de/doi/book/10.5555/9783864969355 https://elibrary.narr.digital/book/99.125005/9783864969355
work_keys_str_mv	AT perlitzmanfred internationalesmarketingdermarketingmiximglobalenumfeld AT schrankrandolf internationalesmarketingdermarketingmiximglobalenumfeld AT beckerandreas internationalesmarketingdermarketingmiximglobalenumfeld

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