Social movements for good: how companies and causes create viral change

"Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals tha...

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Bibliographic Details
Main Author: Feldmann, Derrick 1978- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey Wiley [2016]
Subjects:
Online Access:DE-861
DE-188
DE-473
Volltext
Summary:"Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement's success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue"--
Physical Description:1 Online-Ressource (xxii, 200 Seiten) Illustrationen
ISBN:9781119133407
9781119133421
9781119176671
DOI:10.1002/9781119176671

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