Strategy builder: how to make and communicate more effective strategies

"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin...

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Bibliographische Detailangaben
1. Verfasser: Cummings, Stephen (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chichester, West Sussex Wiley 2015
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Zusammenfassung:"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--
Beschreibung:Machine generated contents note: PART ONE: THE CONCEPT 1 Opportunities for a new way of developing strategy 5 Seven strengths of drawing strategy 12 What Strategy Builder does 22 PART TWO: DESIGN 25 User's Guide to the Strategy Builder's Framework Profiles 28 Environmental ecology 37 Competitive positioning 71 Resources and capabilities 105 Strategic growth options 139 Managing performance strategically 173 PART THREE: REALIZATION 207 Well-built strategies, simply conveyed 209 Six stratographic principles 213 The power of an arrow Endnotes 240
Includes bibliographical references
Beschreibung:1 online resource
ISBN:9781118707166
1118707168
9781118707180
1118707184
1118707230
9781119166696
1119166691
9781118707234

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