Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity
"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to le...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London, Philadelphia, New Delhi
KoganPage
2016
|
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Ausführliche Beschreibung Autorenbiografie |
| Zusammenfassung: | "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"... |
| Beschreibung: | xii, 192 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 0749471379 9780749471378 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:33:23Z |
| institution | BVB |
| isbn | 0749471379 9780749471378 |
| language | English |
| lccn | 015040425 |
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| physical | xii, 192 Seiten Illustrationen, Diagramme 23 cm |
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| spelling | Everett, Lesley aut Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett London, Philadelphia, New Delhi KoganPage 2016 xii, 192 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"... BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Management bisacsh Führung Wirtschaft Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Führung (DE-588)4018776-7 gnd rswk-swf Organisationskultur (DE-588)4115463-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 s Organisationskultur (DE-588)4115463-0 s Verbraucherverhalten (DE-588)4062644-1 s Produktpolitik (DE-588)4134655-5 s Erfolgsfaktor (DE-588)4197034-2 s DE-604 Markenpolitik (DE-588)4144679-3 s Führung (DE-588)4018776-7 s Strategisches Management (DE-588)4124261-0 s Erscheint auch als Online-Ausgabe, EPUB 978-0-7494-7138-5 text/html https://www.koganpage.com/product/corporate-brand-personality-9780749471378 Ausführliche Beschreibung text/html http://shop.buchkatalog.de/webapp/wcs/stores/servlet//Product/Buecher/Lesley-Everett/Corporate-Brand-Personality/167206/4099276460822233275/4099276460845987276/-3/4099276460822241224/4099276460822241224/4099276460822241224 Ausführliche Beschreibung text/html https://www.koganpage.com/author/lesley-everett Autorenbiografie |
| spellingShingle | Everett, Lesley Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Management bisacsh Führung Wirtschaft Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Markenpolitik (DE-588)4144679-3 gnd Führung (DE-588)4018776-7 gnd Organisationskultur (DE-588)4115463-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Produktpolitik (DE-588)4134655-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4018776-7 (DE-588)4115463-0 (DE-588)4062644-1 (DE-588)4197034-2 (DE-588)4134655-5 (DE-588)7697760-2 (DE-588)4124261-0 |
| title | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity |
| title_auth | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity |
| title_exact_search | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity |
| title_full | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett |
| title_fullStr | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett |
| title_full_unstemmed | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett |
| title_short | Corporate brand personality |
| title_sort | corporate brand personality re focus your organization s culture to build trust respect and authenticity |
| title_sub | re-focus your organization's culture to build trust, respect and authenticity |
| topic | BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Management bisacsh Führung Wirtschaft Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Markenpolitik (DE-588)4144679-3 gnd Führung (DE-588)4018776-7 gnd Organisationskultur (DE-588)4115463-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Produktpolitik (DE-588)4134655-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Führung Wirtschaft Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior Markenpolitik Organisationskultur Verbraucherverhalten Erfolgsfaktor Produktpolitik Corporate Social Responsibility Strategisches Management |
| url | https://www.koganpage.com/product/corporate-brand-personality-9780749471378 http://shop.buchkatalog.de/webapp/wcs/stores/servlet//Product/Buecher/Lesley-Everett/Corporate-Brand-Personality/167206/4099276460822233275/4099276460845987276/-3/4099276460822241224/4099276460822241224/4099276460822241224 https://www.koganpage.com/author/lesley-everett |
| work_keys_str_mv | AT everettlesley corporatebrandpersonalityrefocusyourorganizationsculturetobuildtrustrespectandauthenticity |