Fundamentals for becoming a successful entrepreneur: from business idea to launch and management
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Old Tappan, New Jersey
Pearson Education, Inc.
[2016]
|
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references |
| Physical Description: | xix, 268 Seiten Illustrationen |
| ISBN: | 013396681X 9780133966817 |
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MARC
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| 245 | 1 | 0 | |a Fundamentals for becoming a successful entrepreneur |b from business idea to launch and management |c Malin Brännback ; Alan Carsrud |
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| 264 | 4 | |c © 2016 | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Introduction Why This Book, What It Is All About,
and Who We Are...........................................xi
The Why..................................................xi
The What...............................................xiii
The Who.................................................xvi
Chapter 1 What Is This Thing Called Entrepreneurship?-------------------1
Introduction..............................................1
The Entrepreneur..........................................1
Entrepreneurial Dreams and Their Outcomes.................2
There Is No One Narrative.................................4
Collective Dreams.........................................6
Why Entrepreneurship Became Important.....................6
Challenging Assumptions—Entrepreneurship Is for All.......7
Entrepreneurial Environments..............................9
National Innovation Systems for Entrepreneurs............10
Incubators and Accelerators..........................11
Entrepreneurs: Made or Born..............................12
Who Is an Entrepreneur?..................................12
The Entrepreneurial Personality..........................13
Entrepreneurial Mindset..................................14
Defining Entrepreneurship: It All Depends................16
Opportunity Recognition..................................17
Entrepreneurial Goals....................................19
Different Goals for Different Folks......................20
Other Definitional Issues................................20
The Self-Employed as Entrepreneurs.......................22
The Context for Self-Employed Entrepreneurs..........22
A False Dichotomy........................................25
Do Goals Differentiate?..................................26
A Mini-Case Example..................................27
Opportunity and the Entrepreneur.........................28
Exercises................................................29
v
Advanced Exercises.......................................30
References...............................................31
Chapter 2 What Is Being Successful: Well It All Depends... 33
Why Examine Success?.....................................33
Case Example from Finland and Sweden................33
Defining Success.........................................37
Defining Failure.........................................37
Measurement Issues in Defining Success (and Failure).....39
Success in the Entrepreneurial Context...................40
How Some Firm Founders See Success.......................41
How Entrepreneurship Researchers View Success............42
An Ancient Narrative on Obtaining Success................44
Success and Opportunity..................................44
Tying Success to Entrepreneurial Goals...................45
Is Success Wealth?.......................................46
The True Secret to Success: Networking...................47
Rules for Networking................................49
Finally, Success Is Having Fun...........................50
Case Example from Italy..................................51
Conclusion...............................................54
Exercises................................................55
References...............................................55
Chapter 3 Getting a Good Idea and Making It Work......................57
Overview.................................................57
The Idea.................................................57
Idea Generation..........................................58
Concept Benefits: Needs, Wants, and Fears...........59
Examples of Needs, Wants, and Fears.................61
Thinking out of the Box: Not Everything Needs a Hammer .. .62
The Role of Creativity..............................63
The Concept..............................................65
The Conceptual Event................................66
A Case Example of the Conceptual Event..............67
The Entrepreneur as a Dreamer............................68
Generating Ideas.........................................70
Creating a Viable Business Concept and Business Model. .71
VI
Contents
Looking for Trends and Counter Trends as Concept
Sources.............................................72
Brainstorming: The Good and The Ugly................74
Timing: It Is Not First to Market.......................74
Designing a Concept for Profitability and Growth........75
Building a Viable Business Concept..................76
More Thoughts on Concept Development....................78
Some Commentary on Franchises...........................79
The Concept Feasibility Worksheet Exercise..............80
Exercise: Can You Describe the Concept?.................82
References..............................................84
Chapter 4 The Basics About Marketing
You Have to Know........................................85
An Overview.............................................85
Why Know Your Market?...................................86
What Is Marketing?......................................87
Basic Marketing Terminology.........................87
Marketing Research: Doing the Work Upfront..............91
Market Research: Start Personally...................92
Examples of Walking Around Research.................96
Developing Effective Marketing Strategies...............97
Mobile Devices and Marketing........................99
The Internet: The Best and Worst for a Venture......99
Using the Internet and Cell Phone Apps.............101
Selling: The Challenge................................ 102
Typical Problems in Selling Anything.............. 102
Selling to the Internet Generation................ 104
Marketing in the Social Media Age................. 105
Advertising........................................... 106
Public Relations...................................... 107
Branding.............................................. 108
Exercises............................................. 109
References............................................ 109
Chapter 5 It Is All About Building a Better Mousetrap:
Product and Service Development........................Ill
Overview.............................................. Ill
Product/Service Innovation.............................112
Contents
Vll
Entrepreneurs Versus Inventors.....................113
Stage-Gate Model of Product Development............114
Using Stage-Gate Model.............................116
Types of Innovation.....................................120
Focus Innovation...................................121
Innovation Impact..................................123
To Innovate or Not: That Is the Big Question........... 123
Commercialization Is Key...........................125
Defining New: In the Eye of the Beholder...........125
Building on the Past....................................127
Reinventing an Industry’s Products: Examples.......127
E-Commerce: Using Innovation in Marketing and
Distribution.......................................128
Industry Change as Opportunity for Product/Development.. 130
Examples of Industrial Change Fostering New Models,. 130
Spotting New Trends for New Products/Services...........132
Basic Conditions for Successful Products and Services. 133
Case Study of New Product Development in a New Venture.. 134
Patents, Trade Secrets, and Copyrights..................138
Exercise................................................138
References..............................................139
Chapter 6 Finding Team Members and Building
an Entrepreneurial Organization.........................141
Overview................................................141
Building the Venture One Person at a Time...............142
The Entrepreneurial Team...........................142
Other Issues to Consider...........................144
Outsourcing........................................145
Finding New Employees...................................146
Big Hiring Errors..................................147
Characteristics of a Good Hire.....................148
A Mini-Case Example................................150
Whom to Hire or Not, Whom to Fire or Not................151
Saying “No” to an Applicant........................152
Firing an Employee.................................152
To Be a Family Firm or Not to Be........................154
What Is Firm Owning Family?........................154
Vlll
Contents
Family Goals Impact Hiring...........................155
Long-Term Impact of Hiring Family Members............156
Compensation, Benefits, and Stock Options................156
Building an Entrepreneurial Team Structure...............158
A Line Structure for Entrepreneurial Teams...........159
Project Approach to an Entrepreneurial
Team Structure.......................................161
Informal Structure: Key to a Successful
Entrepreneurial Team.................................161
New Firm Governance..................................... 162
Legal Structure Decisions............................... 163
Final Thoughts on Entrepreneurial Management.............165
Exercises................................................166
References.............................................. 166
Chapter 7 Everything You Really Need to Know About
Entrepreneurial Finance..................................169
Entrepreneurial Finance: An Introduction.................169
Building an Entrepreneurial Financial Strategy...........170
Entrepreneurial Finance: Not Just Venture
Capital and IPO..................................... 171
Building a Sustainable Revenue Model.................172
Cash Flow: A Numerical Scorecard.....................174
Determining Cash-Flow Needs..........................175
Timing and Cash Flow.................................177
Money Comes in Four Forms............................179
Finding Money and Investors..............................182
More Money Sources.................................. 183
The Myth of Needing Deep Pockets.....................185
Understanding Investors and Bankability..................186
Capital..............................................189
Debt Financing...................................... 191
Banks............................................... 192
Venture Capital..................................... 192
Angel Investors..................................... 193
What Investors Look for in Any Venture...............193
Bootstrap Financing......................................194
Advantages to Bootstrapping..........................195
Contents
IX
Crowd Funding..........................................196
Exercises..............................................198
References.............................................199
Chapter 8 How to Grow or Not to Grow Your Venture:
That Is the Management Challenge.......................201
Growing Your Venture: An Introduction..................201
What Is Business Growth?...............................201
Developing a Workable Growth Strategy.............202
Growth and Success................................203
Mini-Case on Growth by Replication................204
Describing Growth Versus Defining Growth...............206
Some Descriptions and Issues......................207
Growth and Competition.................................216
Growth as Metamorphosis................................218
Conclusion.............................................221
Exercise...............................................221
References.............................................222
Chapter 9 Planning: Should You, When Do You, and How
Do You?................................................223
Overview of Plans and Planning.........................223
Why Plan?..............................................225
Hooked on a Feeling...............................227
When Do You Plan?......................................228
How Long Will It Take?.................................229
For Whom Do You Plan?..................................230
What Goes into a Business Plan?........................232
Detail Content of a Written Business Plan..............232
Executive Summary Content.........................233
Marketing Plan Content............................235
About Competition.................................237
Management and Organizational Plan................238
Financial Plan Content............................240
General Comments Concerning Plans......................242
Final Words on Planning and Success....................242
Mini-Case on Chocolate Pralines...................243
Index..................................................247
x
Contents
|
| any_adam_object | 1 |
| author | Brännback, Malin 1963- Carsrud, Alan L. |
| author_GND | (DE-588)170927237 (DE-588)138677301 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.11 |
| dewey-search | 658.11 |
| dewey-sort | 3658.11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
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| isbn | 013396681X 9780133966817 |
| language | English |
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| spelling | Brännback, Malin 1963- Verfasser (DE-588)170927237 aut Fundamentals for becoming a successful entrepreneur from business idea to launch and management Malin Brännback ; Alan Carsrud Old Tappan, New Jersey Pearson Education, Inc. [2016] © 2016 xix, 268 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Carsrud, Alan L. (DE-588)138677301 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029132510&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brännback, Malin 1963- Carsrud, Alan L. Fundamentals for becoming a successful entrepreneur from business idea to launch and management |
| title | Fundamentals for becoming a successful entrepreneur from business idea to launch and management |
| title_auth | Fundamentals for becoming a successful entrepreneur from business idea to launch and management |
| title_exact_search | Fundamentals for becoming a successful entrepreneur from business idea to launch and management |
| title_full | Fundamentals for becoming a successful entrepreneur from business idea to launch and management Malin Brännback ; Alan Carsrud |
| title_fullStr | Fundamentals for becoming a successful entrepreneur from business idea to launch and management Malin Brännback ; Alan Carsrud |
| title_full_unstemmed | Fundamentals for becoming a successful entrepreneur from business idea to launch and management Malin Brännback ; Alan Carsrud |
| title_short | Fundamentals for becoming a successful entrepreneur |
| title_sort | fundamentals for becoming a successful entrepreneur from business idea to launch and management |
| title_sub | from business idea to launch and management |
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