Wh€n sport m€€ts busin€ss: capabilities, challenges, critiques
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Sage
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiii, 242 Seiten llustrationen |
| ISBN: | 1473948045 9781473948044 9781473948051 |
Internformat
MARC
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| 245 | 1 | 0 | |a Wh€n sport m€€ts busin€ss |b capabilities, challenges, critiques |c Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen [editors] |
| 246 | 1 | 3 | |a When sport meets business |
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Datensatz im Suchindex
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TABLE OF CONTENTS
f}
About the Contributors viii
SECTION A: THE NEW SPORT ENVIRONMENT 1
1 When Sport Meets Business: A Brief Introduction 3
Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen
The effects of commercialization 3
A focus on Europe 4
The target groups 5
Book structure and content 6
References 10
2 The Expansion of the Sport Goods Industry 11
Anna Gerke and Maureen Benson-Rea
Introduction 11
Historical and recent developments 12
Contemporary and future challenges 15
Contemporary and future critiques 19
Case study 2.1: Decathlon - The expansion of a European sport goods player 20
Conclusion 26
IV
Contents
Recommended further reading 26
References 27
3 When Globalization and Migration meet National and Local Talent Development 30
Sine Agergaard
Introduction 30
Historical and recent developments 31
Challenges, options and capabilities 33
Case study 3.1: Talent development in times of immigration 34
Case study 3.2: Dual career support in times of globalization 35
Conclusion 37
Recommended further reading 39
References 40
4 The Commodification and Commercialization of Elite Athletes 43
Johannes Orlowski, Manuel Herter and Pamela Wicker
Introduction: Historical and recent development 43
Contemporary and future challenges, capabilities, and critiques 46
Case study 4.1: The Klitschkos 49
Conclusion 53
Recommended further reading 53
References 54
5 The Business of Running 57
Koen Breedveld and Jeroen Scheerder
Introduction: Historical and recent developments 57
Challenges and critiques 58
Case studies: Running 59
Case study 5.1: Amateurism and commercial influences in sports 66
Case study 5.2: Three waves of running events 67
Conclusion 68
Recommended further reading 70
References 71
SECTION B: SPORT MARKETING AND MEDIA 73
6 The Commercial Growth of Sponsorship 75
Thorsten Dum and Ulrik Wagner
Introduction 75
Broadening the sponsorship scope: Marketing and beyond 76
Addressing target groups, setting objectives and planning the
strategic sponsorship process 79
Present and future challenges, capabilities and criticisms 82
Case study 6.1: Topdanmark - using a sports sponsorship as an HRM instrument 84
V
86
87
89
89
92
92
93
97
101
104
105
106
108
108
108
112
115
117
118
119
120
120
125
130
131
132
134
134
137
137
138
141
142
147
Contents
Case study 6.2: BASF and Sportclub 2020 - demonstrating CSR
through regional sports sponsorships
Conclusion: Rationalising sponsorship opportunities through the lens of social trends?
Recommended further reading
References
The Battle for Media Rights in European Club Football
Harry Arne Solberg
Introduction
Historical and recent development
Contemporary and future challenges
Case study 7.1: The sale of the international media rights of the Spanish
LaLiga for the period from 2016/17 to 2019/20
Conclusion
Recommended further reading
References
Ambush Marketing in Sport
Simon Chadwick, Nicholas Burton and Cheri Bradish
Introduction
Historical and recent development
Contemporary and future challenges
Case study 8.1: Caught with their pants down?
Conclusion
Recommended further reading
References
Sport, Social Media and Online Communities
Bastian Popp and Herbert Woratscbek
Introduction: Historical and recent development
Contemporary and future challenges, capabilities and critiques
Case study 9.1: Anti-RB Leipzig activism
Case study 9.2: Anti-Wiesenhof activism
Conclusion
Recommended further reading
References
Corporate Social Responsibility in Sport
Mathieu Djaballah
Introduction
CSR and sport, a relationship of both proximity and distance
Contemporary and future questions of sport-CSR
Case study 10.1: French Tennis Federation - A ‘genuinely strategic’ CSR
Conclusion
VI
Contents
Recommended further reading 149
References 149
SECTION C: SPORT AND FINANCE 151
11 Profits, Championships and Budget Constraints in European Professional Sport 153
Klaus Nielsen and Rasmus K. Storm
Introduction 153
Win optimization rather than profit maximization 154
Persistent losses but a high survival rate 156
Soft budget constraints - theory and practical relevance 158
Soft budget constraints in European professional football 159
Institutions and social and emotional attachments 161
Case study 11.1: Soft budget constraints and rescue operations in Spain 162
Case study 11.2: Soft pricing and subsidies in Denmark - The case of Viborg F.F. 163
Conclusion and further perspectives 164
Recommended further reading 164
Notes 164
References 165
12 Financial Fair Play in European Football 167
Jan Pieper
The need for regulation in European Club Football 167
What the FFP regulations are about 168
Why clubs overinvest in playing strength 168
Do the FFP regulations bite? 177
Case study 12.1: Bayer AG as a true investor at Bayer 04 Leverkusen 178
Case study 12.2: Roman Abramovich as a pure success-seeker at Chelsea FC 179
Conclusion 180
Recommended further reading 181
References 183
13 Corruption and the Governance of Sport 186
Arnout Geeraert
Introduction 186
Systemic trends that provide motive for corruption 187
Organisational variables that provide opportunity for corruption 189
Case examples: FIFA scandals and other cases of ISF corruption 192
Conclusion 195
Recommended further reading 196
References 197
Contents vii
SECTION D: SPORTING EVENTS 201
14 Sustainable Urban Legacies of Hosting the Olympic Games 203
Larissa Davies
Introduction 203
Historical overview of the Olympic Games and urban development 204
Contemporary and future challenges, capabilities and critiques 208
Case study 14.1: London 2012 210
Conclusion 214
Recommended further reading 213
References 216
15 The Cost of Hosting International Sports Events 219
Wladimir Andreff
Introduction 219
The winner’s curse, the sports economy and mega-sporting events 219
Case studies: the Olympic Games 224
How to hedge against the consequences of the winner’s curse
when hosting sports events 227
Conclusion 231
Recommended further reading 232
References 233
Index
234 |
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| id | DE-604.BV043719071 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-16T00:58:50Z |
| institution | BVB |
| isbn | 1473948045 9781473948044 9781473948051 |
| language | English |
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| spelling | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen [editors] When sport meets business Los Angeles Sage 2017 xiii, 242 Seiten llustrationen txt rdacontent n rdamedia nc rdacarrier Medien (DE-588)4169187-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sport (DE-588)4056366-2 s Wirtschaft (DE-588)4066399-1 s Marketing (DE-588)4037589-4 s Medien (DE-588)4169187-8 s DE-604 Wagner, Ulrik 1974- (DE-588)141950242 edt Storm, Rasmus K. 1974- (DE-588)141950234 edt Nielsen, Klaus 1948- (DE-588)132287722 edt Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029131156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques Medien (DE-588)4169187-8 gnd Marketing (DE-588)4037589-4 gnd Wirtschaft (DE-588)4066399-1 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4037589-4 (DE-588)4066399-1 (DE-588)4056366-2 |
| title | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques |
| title_alt | When sport meets business |
| title_auth | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques |
| title_exact_search | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques |
| title_full | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen [editors] |
| title_fullStr | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen [editors] |
| title_full_unstemmed | Wh€n sport m€€ts busin€ss capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen [editors] |
| title_short | Wh€n sport m€€ts busin€ss |
| title_sort | wh€n sport m€€ts busin€ss capabilities challenges critiques |
| title_sub | capabilities, challenges, critiques |
| topic | Medien (DE-588)4169187-8 gnd Marketing (DE-588)4037589-4 gnd Wirtschaft (DE-588)4066399-1 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Medien Marketing Wirtschaft Sport |
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