APA (7th ed.) Citation

Smith, G. E. (2015). The opt-out effect: Marketing strategies that empower consumers and win customer-driven brand loyalty. Pearson Education Inc.

Chicago Style (17th ed.) Citation

Smith, Gerald E. The Opt-out Effect: Marketing Strategies That Empower Consumers and Win Customer-driven Brand Loyalty. Old Tappan, New Jersey: Pearson Education Inc, 2015.

MLA (9th ed.) Citation

Smith, Gerald E. The Opt-out Effect: Marketing Strategies That Empower Consumers and Win Customer-driven Brand Loyalty. Pearson Education Inc, 2015.