The Routledge companion to contemporary brand management:
ing financial services -- Branding in sports -- Franchise brand management from a knowledge perspective
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2016
|
| Schriftenreihe: | Routledge companions to business, management and accounting
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | ing financial services -- Branding in sports -- Franchise brand management from a knowledge perspective |
| Beschreibung: | Enthält 37 Beiträge. - Includes bibliographical references and index |
| Beschreibung: | xxxii, 583 Seiten Illustrationen |
| ISBN: | 9780415747905 |
Internformat
MARC
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| 520 | 1 | |a ing financial services -- Branding in sports -- Franchise brand management from a knowledge perspective | |
| 650 | 4 | |a Branding (Marketing)xManagement | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Social responsibility of business | |
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Datensatz im Suchindex
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|---|---|
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| author2 | Dall'Olmo Riley, Francesca Blankson, Charles |
| author2_role | edt edt |
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| author_GND | (DE-588)171875222 (DE-588)170676684 |
| author_facet | Dall'Olmo Riley, Francesca Blankson, Charles |
| building | Verbundindex |
| bvnumber | BV043704674 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)957685148 (DE-599)GBV846082675 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043704674 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:32:59Z |
| institution | BVB |
| isbn | 9780415747905 |
| language | English |
| lccn | 2015050300 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029117022 |
| oclc_num | 957685148 |
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| physical | xxxii, 583 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge companions to business, management and accounting |
| spelling | The Routledge companion to contemporary brand management edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson London Routledge, Taylor & Francis Group 2016 xxxii, 583 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge companions to business, management and accounting Enthält 37 Beiträge. - Includes bibliographical references and index ing financial services -- Branding in sports -- Franchise brand management from a knowledge perspective Branding (Marketing)xManagement Internet marketing Communication in marketing Social responsibility of business Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s b DE-604 Dall'Olmo Riley, Francesca (DE-588)171875222 edt Blankson, Charles (DE-588)170676684 edt Erscheint auch als Online-Ausgabe 978-1-315-79678-9 DE-601 application/pdf http://www.gbv.de/dms/weimar/toc/846082675_toc.pdf Inhaltsverzeichnis |
| spellingShingle | The Routledge companion to contemporary brand management Branding (Marketing)xManagement Internet marketing Communication in marketing Social responsibility of business Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4143413-4 |
| title | The Routledge companion to contemporary brand management |
| title_auth | The Routledge companion to contemporary brand management |
| title_exact_search | The Routledge companion to contemporary brand management |
| title_full | The Routledge companion to contemporary brand management edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson |
| title_fullStr | The Routledge companion to contemporary brand management edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson |
| title_full_unstemmed | The Routledge companion to contemporary brand management edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson |
| title_short | The Routledge companion to contemporary brand management |
| title_sort | the routledge companion to contemporary brand management |
| topic | Branding (Marketing)xManagement Internet marketing Communication in marketing Social responsibility of business Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing)xManagement Internet marketing Communication in marketing Social responsibility of business Markenpolitik Aufsatzsammlung |
| url | http://www.gbv.de/dms/weimar/toc/846082675_toc.pdf |
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