APA-Zitierstil (7. Ausg.)

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press. https://doi.org/10.1017/CBO9781139057417

Chicago-Zitierstil (17. Ausg.)

Payne, Adrian, und Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013. https://doi.org/10.1017/CBO9781139057417.

MLA-Zitierstil (9. Ausg.)

Payne, Adrian, und Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013. https://doi.org/10.1017/CBO9781139057417.