Entrepreneurship:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Education
[2017]
|
| Edition: | Tenth edition, international student edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxi, 580 Seiten Diagramme |
| ISBN: | 9781259255427 |
Staff View
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| adam_text | CONTENTS IN BRIEF
PART 1 THE ENTREPRENEURIAL PERSPECTIVE 1
1 The Entrepreneurial Mind-Set 2
2 Corporate Entrepreneurship 32
3 Generating and Exploiting New Entries 56
PART 2 FROM IDEA TO THE OPPORTUNITY 83
4 Creativity and the Business Idea 84
5 Identifying and Analyzing Domestic and International
Opportunities 116
6 Protecting the Idea and Other Legal Issues for the
Entrepreneur 154
PART 3 FROM THE OPPORTUNITY TO THE 179
BUSINESS PLAN
7 The Business Plan: Creating and Starting the Venture 180
8 The Marketing Plan 210
9 The Organizational Plan 240
10 The Financial Plan 266
PART 4 FROM THE BUSINESS PLAN TO
FUNDING THE VENTURE 289
11 Sources of Capital 290
• 12 Informal Risk Capital, Venture Capital, and
Going Public 312
PART 5 FROM FUNDING THE VENTURE TO
LAUNCHING, GROWING, AND ENDING
THE NEW VENTURE 355
13 Strategies for Growth and Managing the Implications
of Growth 356
14 Accessing Resources for Growth from External Sources 382
15 Succession Planning and Strategies for Harvesting and
Ending the Venture 412
PART 6 CASES 437
X
CONTENTS
PREFACE viii
PART 1 THE ENTREPRENEURIAL PERSPECTIVE 1
1 THE ENTREPRENEURIAL MIND-SET 2
Opening Profile: Ewing Marion Kauffman 3
The Nature of Entrepreneurship 6
How Entrepreneurs Think 7
Think Structurally 7
Bricolage 8
Effectuation 9
Cognitive Adaptability 11
As Seen in Business News: Do Entrepreneurs Benefit from
Paranoia? 12
The Intention to Act Entrepreneurially 16
Entrepreneur Background and Characteristics 17
Education 17
Age 17
Work History 18
Role Models and Support Systems 18
Moral-Support Network 19
Professional-Support Network 19
Sustainable Entrepreneurship 20
Ethics: An Organization s Code of Ethics 21
2 CORPORATE ENTREPRENEURSHIP 32
Opening Profile: Robert Mondavi 33
Causes for Interest in Corporate Entrepreneurship 36
Managerial versus Entrepreneurial Decision Making 37
Strategic Orientation and Commitment to Opportunity 37
Commitment of Resources and Control of Resources 39
Management Structure and Reward Philosophy 39
Ethics: Do Entrepreneurs and Managers Differ in Ethical
Conduct? 40
Growth Orientation and Entrepreneurial Culture 41
Establishing a Culture for Corporate Entrepreneurship 41
Leadership Characteristics of Corporate Entrepreneurs 45
Establishing Corporate Entrepreneurship in the Organization 46
XI
xii
CONTENTS
As Seen in Business News: Opportunity or Not? 48
Problems and Successful Efforts 48
Learning from Failure 49
3 GENERATING AND EXPLOITING NEW ENTRIES 56
Opening Profile: Justin Parer 57
New Entry 58
Generation of a New Entry Opportunity 59
Resources as a Source of Competitive Advantage 59
Creating a Resource Bundle that is Valuable, Rare,
and Inimitable 60
Assessing the Attractiveness of a New Entry Opportunity 62
Information on a New Entry 62
As Seen in Business News: Elevator Pitch for
Project Alabama 63
Comfort with Making a Decision under Uncertainty 64
Decision to Exploit or Not to Exploit the New Entry 64
Entry Strategy for New Entry Exploitation 65
Environmental Instability and First-Mover (Dis)Advantages 66
Customers’ Uncertainty and First-Mover (Dis)Advantages 68
Ethics: Do the Right Thing 70
Lead Time and First-Mover (Dis)Advantages 70
As Seen in Business News: Provide Advice to an Entrepreneur
About Being More Innovative 72
Risk Reduction Strategies for New Entry Exploitation 73
Market Scope Strategies 73
Imitation Strategies 74
Managing Newness 76
PART 2 FROM IDEA TO THE OPPORTUNITY 83
4 CREATIVITY ANDTHE BUSINESS IDEA 84
Opening Profile: Elon Musk—The Iron Man
Entrepreneur 85
Trends 87
Wearable Trend 87
Green Trend 87
Payments 88
Maker Trend 88
Mobile Trend 88
Health Trend 88
The Internet of Things 89
Sources of New Ideas 89
Consumers 89
Existing Products and Services 89
Distribution Channels 89
Federal Government 89
CONTENTS xiii
As Seen in Business News: Does R D Spending
Correlate to Being the Most Innovative? 90
Research and Development 91
Methods of Generating Ideas 91
Focus Groups 91
Brainstorming 91
Brainwriting 92
Problem Inventory Analysis 92
Creative Problem Solving 93
Brainstorming 93
Reverse Brainstorming 94
Gordon Method 94
Checklist Method 94
Free Association 95
Forced Relationships 95
Collective Notebook Method 95
Attribute Listing 96
Big-Dream Approach 96
Parameter Analysis 96
Innovation 97
Types of Innovation 97
Defining a New Innovation (Product or Service) 98
Classification of New Products 99
Opportunity Recognition 101
Product Planning and Development Process 101
Establishing Evaluation Criteria 102
Ethics: Factors that Shape Trust in Business
and Innovation 103
Idea Stage 103
Concept Stage 104
Product Development Stage 106
Test Marketing Stage 107
E-Commerce and Business Start-Up 107
Using E-Commerce Creatively 107
E-Commerce Channels 108
Web Sites 108
Dedicated Mobile-Optimized Web Sites and Apps 109
Mobile-Optimized Web Site 110
Dedicated Mobile Apps 110
Doing E-Commerce as an Entrepreneurial Company 111
5 IDENTIFYING AND ANALYZING DOMESTIC AND
INTERNATIONAL OPPORTUNITIES 116
Opening Profile: Richard China 117
Introduction 120
Opportunity Recognition and the Opportunity Assessment Plan 121
Information Sources 122
General Assistance 122
General Information Sources 123
Industry and Market Information 123
As Seen in Business News: When Recession Strikes, Go Global 124
Competitive Company and Product/Services
Information 124
Government Sources 125
Search Engines 125
Trade Associations 126
Trade Publications 126
The Nature of International Entrepreneurship 126
The Importance of International Business to the Firm 126
International versus Domestic Business 126
Political 127
Economic 129
Social 131
Ethics: Aligning Corporate Social Responsibility
With Company Operations 132
Technological 132
Culture 133
Language 134
Social Structure 135
Religion 135
Political and Economic Philosophy 135
Education 136
Manners and Customs 136
Aesthetics 137
Available Distribution Systems 137
Motivations to Go Global 137
Strategic Effects of Going Global 138
Foreign Market Selection 139
As Seen in Business News: Tesco Exits the U.S. Market 140
Entrepreneurial Entry Strategies 142
Exporting 142
N onequity Arrangements 144
Direct Foreign Investment 144
Entrepreneurial Partnering 147
Aspects of International Trade 147
General Agreement on Tariffs and Trade (Gatt) 148
Trade Agreements and Free Trade Areas 148
Entrepreneur’s Strategy and Trade Agreements 148
Implications for the Global Entrepreneur 149
Appendix 5A: Example Outline of an International Business Plan 152
6 PROTECTING THE IDEA AND OTHER LEGAL
ISSUES FOR THE ENTREPRENEUR
Opening Profile: Chet Kanojia 155
What is Intellectual Property? 156
Need for a Lawyer 156
How to Select a Lawyer 157
CONTENTS xv
Legal Issues in Setting Up the Organization 157
As Seen in Business News: Advice to an Entrepreneur
Regarding the Role of Intellectual Property
in Software Start-Ups 158
Patents 159
International Patents 160
The Provisional Application 160
The Patent Application 160
Patent Infringement 161
Business Method Patents 161
Start-Up without a Patent 163
Trademarks 163
As Seen in Business News: Provide Advice to an Entrepreneur
Inventor about how to Make Patents Pay 164
Registering the Trademark 165
Copyrights 165
Trade Secrets and Noncompetition Agreements 166
Ethics: Noncompete Agreements: Do Employees Have an Ethical
Responsibility to Restrain from Revealing Trade Secrets to a
New Employer? 167
Licensing 169
Product Safety and Liability 171
Insurance 171
Sarbanes-Oxley Act 173
Contracts 173
PART 3 FROM THE OPPORTUNITY
TO THE BUSINESS PLAN 179
7 THE BUSINESS PLAN: CREATING AND STARTING
THE VENTURE 180
Opening Profile: Steve Hafner 181
Planning as Part of the Business Operation 182
What is the Business Plan? 183
Who Should Write the Plan? 184
Scope and Value of the Business Plan—Who Reads the Plan? 185
As Seen in Business News: The Elevator Pitch 186
How Do Potential Lenders and Investors Evaluate the Plan? 186
Ethics: Protecting Your Business Idea 188
Presenting the Plan 188
Information Needs 188
Market Information 189
Operations Information Needs 192
Financial Information Needs 193
Using the Internet as a Resource Tool 193
Writing the Business Plan 194
Introductory Page 196
Executive Summary 196
Environmental and Industry Analysis 197
Description of Venture 199
Production Plan 201
Operations Plan 201
Marketing Plan 202
Organizational Plan 202
Assessment of Risk 203
Financial Plan 203
As Seen in Business News: An Unusual Start-Up:
Elevator Pitch for Coffee Pouches 204
Appendix 204
Using and Implementing the Business Plan 204
Measuring Plan Progress 205
Updating the Plan 206
Why Some Business Plans Fail 206
8 THE MARKETING PLAN
Opening Profile: Neal Blumenthal 211
Industry Analysis 212
Competitor Analysis 213
Marketing Research for the New Venture 214
Step One: Defining the Purpose or Objectives 214
Step Two: Gathering Data from Secondary Sources 214
Step Three: Gathering Information from Primary Sources 215
As Seen in Business News: Provide Advice to an
Entrepreneur on How to Build a Web Site 217
Step Four: Analyzing and Interpreting the Results 220
Difference between a Business Plan and a Marketing Plan 220
Understanding the Marketing Plan 220
Characteristics of a Marketing Plan 221
The Marketing Mix 223
Ethics: Employee s Right to Privacy 224
Steps in Preparing the Marketing Plan 224
Defining the Business Situation 224
Defining the Target Market: Opportunities and Threats 225
Considering Strengths and Weaknesses 227
Establishing Goals and Objectives 228
Defining Marketing Strategy and Action Programs 228
Marketing Strategy: Consumer versus
Business-to-Business Markets 232
As Seen in Business News: Web-Based Marketing Research:
Advice to an Entrepreneur 233
Budgeting the Marketing Strategy 233
Implementation of the Market Plan 234
Monitoring the Progress of Marketing Actions 234
Appendix 8A: The Social Media Plan 238
CONTENTS xvii
9 THE ORGANIZATIONAL PLAN 240
Opening Profile: Sara Blakely 241
Developing the Management Team 242
Legal Forms of Business 243
Ownership 243
Liability of Owners 243
As Seen in Business News: Advice to an Entrepreneur:
Issues to Consider in Delegating Responsibility 244
Costs of Starting a Business 246
Continuity of Business 246
Transferability of Interest 247
Capital Requirements 247
Management Control 248
Distribution of Profits and Losses 248
Attractiveness for Raising Capital 249
Tax Attributes of Forms of Business 249
Tax Issues for Proprietorship 249
Tax Issues for Partnership 249
Tax Issues for Corporation 251
The Limited Liability Company versus the S Corporation 251
S Corporation 251
Advantages of an S Corporation 252
Disadvantages of an S Corporation 252
Ethics: What Ethical Responsibilities Does a Partner
Have when there is a Conflict of Interest? 253
The Limited Liability Company 253
Advantages of an LLC 254
Designing the Organization 254
Building the Management Team and a Successful
Organization Culture 256
The Role of a Board of Directors 257
As Seen in Business News: Elevator Pitch for Unique
Travel Start-Up 258
The Board of Advisors 259
The Organization and Use of Advisors 260
10 THE FINANCIAL PLAN 266
Opening Profile: Tony Hsieh 267
Operating and Capital Budgets 269
Ethics: Ethical Dilemma 270
Forecasting Sales 271
Pro Forma Income Statements 272
Pro Forma Cash Flow 275
As Seen in Business News: What to do When
Cash Runs Out 277
xviii CONTENTS
Pro Forma Balance Sheet 279
Break-Even Analysis 281
Pro Forma Sources and Applications of Funds 282
Software Packages 283
As Seen in Business News: Elevator Pitch
for Safe Driving Apps 284
PART 4 FROM THE BUSINESS PLAN
TO FUNDING THE VENTURE 289
11 SOURCES OF CAPITAL 290
Opening Profile: Matt Flannery and Jessica Jackley 291
An Overview 293
Debt or Equity Financing 293
Internal or External Funds 294
Personal Funds 294
Family and Friends 295
As Seen in Business News: The Real Impact of Business
Incubators 296
Commercial Banks 297
Types of Bank Loans 297
Cash Flow Financing 298
Bank Lending Decisions 299
Role of the SBA in Small-Business Financing 300
Research and Development Limited Partnerships 301
Major Elements 301
Procedure 301
Benefits and Costs 302
Examples 302
Government Grants 303
Procedure 304
Other Government Grants 304
Private Financing 305
Types of Investors 305
Private Offerings 306
Regulation D 306
Bootstrap Financing 307
12 INFORMAL RISK CAPITAL, VENTURE CAPITAL
AND GOING PUBLIC 312
Opening Profile: Richard Branson 313
Financing the Business 316
Private Equity 318
Informal Risk-Capital Market 318
As Seen in Business News: Angellist—The Future of
Investing? 320
CONTENTS xix
PART
1
Crowdfunding 323
Venture Capital 324
Nature of Venture Capital 324
Overview of the Venture-Capital Industry 324
As Seen in Business News: Entrepreneurs Preferences
in Venture Capital 325
Venture-Capital Process 329
Locating Venture Capitalists 333
Approaching A Venture Capitalist 334
Valuing Your Company 335
Factors in Valuation 336
Ratio Analysis 337
Liquidity Ratios 337
Activity Ratios 337
Leverage Ratios 338
Profitability Ratios 338
General Valuation Approaches 339
General Valuation Method 340
Valuation Turned Upside Down—Evaluating an Internet
Company 341
Deal Structure 342
Going Public 343
Advantages 343
Disadvantages 344
Timing of Going Public and Underwriter Selection 346
Timing 346
The Registration Statement 347
Procedure 347
Legal Issues and Blue-Sky Qualifications 348
Legal Issues 348
Blue-Sky Qualifications 348
After Going Public 348
Aftermarket Support 349
Relationship with the Financial Community 349
Reporting Requirements 349
FROM FUNDING THE VENTURE
TO LAUNCHING, GROWING, AND
ENDING THE NEW VENTURE
STRATEGIES FOR GROWTH AND MANAGING THE
IMPLICATIONS OF GROWTH
Opening Profile: Brian and Jennifer Maxwell 357
Growth Strategies: Where to Look for Growth Opportunities 358
Penetration Strategies 359
Market Development Strategies 360
Product Development Strategies 360
Diversification Strategies 361
355
356
XX CONTENTS
As Seen in Business News: To Grow or Not to Grow
is the Question 362
Example of Growth Strategies 363
Implications of Growth for the Firm 363
Pressures on Human Resources 363
Pressures on the Management of Employees 364
Pressures on the Entrepreneur’s Time 364
Pressures on Existing Financial Resources 364
Overcoming Pressures on Existing Human Resources 364
Ethics: Lessons from Enron 365
Overcoming Pressures on the Management of Employees 366
Overcoming Pressures on Entrepreneurs’ Time 367
Basic Principles of Time Management 368
Overcoming Pressures on Existing Financial Resources 369
Financial Control 369
Implications of Firm Growth for the Entrepreneur 373
A Categorization of Entrepreneurs and Their Firms’ Growth 374
14 ACCESSING RESOURCES FOR GROWTH FROM
EXTERNAL SOURCES 382
Opening Profile: Bill Gross 383
Using External Parties to Help Grow a Business 384
Joint Ventures 385
Types of Joint Ventures 385
Factors in Joint Venture Success 386
Acquisitions 387
Advantages of an Acquisition 388
Disadvantages of an Acquisition 388
Synergy 389
Structuring the Deal 389
As Seen in Business News: Provide Advice to an
Entrepreneur about Entering into Agreements 390
Locating Acquisition Candidates 390
Mergers 392
Leveraged Buyouts 393
Franchising 394
Advantages of Franchising—to the Franchisee 394
Advantages of Franchising—to the Franchisor 396
Disadvantages of Franchising 397
Types of Franchises 398
Investing in a Franchise 398
Ethics: Fair Enough 400
Overcoming Constraints by Negotiating for More Resources 402
15 SUCCESSION PLANNING AND STRATEGIES FOR
HARVESTING AND ENDING THE VENTURE 412
Opening Profile: Maggie Magerko 413
As Seen in Business News: When Should I Sell My Business? 415
CONTENTS xxi
Exit Strategy 415
Succession of Business 416
Transfer to Family Members 416
Transfer to Nonfamily Members 417
Options for Selling the Business 418
Direct Sale 418
Employee Stock Option Plan 420
Management Buyout 420
Ethics: Involving Employees, Bankers, and Business Associates
in the Problem 421
Bankruptcy—An Overview 421
Chapter 11—Reorganization 423
Surviving Bankruptcy 424
As Seen in Business News: Elevator Pitch for a Portable Router
that Provides Web Access Anywhere 425
Chapter 13—Extended Time Payment Plans 425
Chapter 7—Liquidation 426
Strategy During Reorganization 426
Keeping The Venture Going 427
Warning Signs of Bankruptcy 429
Starting Over 429
The Reality of Failure 430
Business Turnarounds 430
PART 6
CASES
Case 1
Case 2
Case 3
Case 4
Case 5
Case 6
Case 7
Case 8A
Case 8B
Case 9
Case 10
Case 11
Case 12
Case 13
Case 14
Case 15
Case 16
Case 17
Thrner Test Prep Co. 439
Jim Boothe, Inventor 441
A. Monroe Lock and Security Systems 442
Beijing Sammies 444
Intelligent Leisure Solutions 458
The Beach Carrier 473
Gourmet To Go 476
Intervela D.O.O. Koper—Victory Sailmakers,
Part A 483
Intervela Victory Sailmakers, Part B 490
The Gril-Kleen Corporation 493
Masi Technology 499
Neomed Technologies 507
MayuLLC 522
Nature Bros. Ltd. 529
Amy’s Bread 536
Supply Dynamics 542
Datavantage Corporation 547
Tire Valet: A Mobile Tire Company 557
437
INDEX 562
|
| any_adam_object | 1 |
| author | Hisrich, Robert D. 1944- Peters, Michael P. Shepherd, Dean A. 1967- |
| author_GND | (DE-588)170127915 (DE-588)170127923 (DE-588)171728033 |
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| ctrlnum | (OCoLC)957742572 (DE-599)BVBBV043674799 |
| dewey-full | 658.4/21 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.4/21 |
| dewey-sort | 3658.4 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Tenth edition, international student edition |
| format | Book |
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| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043674799 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:44:41Z |
| institution | BVB |
| isbn | 9781259255427 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029087843 |
| oclc_num | 957742572 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-573 DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-91S DE-BY-TUM DE-M382 DE-863 DE-BY-FWS DE-1050 |
| owner_facet | DE-473 DE-BY-UBG DE-573 DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-91S DE-BY-TUM DE-M382 DE-863 DE-BY-FWS DE-1050 |
| physical | xxi, 580 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | McGraw-Hill Education |
| record_format | marc |
| spellingShingle | Hisrich, Robert D. 1944- Peters, Michael P. Shepherd, Dean A. 1967- Entrepreneurship Unternehmen Business enterprises Finance Business planning Entrepreneurship New business enterprises Success in business Unternehmensgründung (DE-588)4078599-3 gnd Management (DE-588)4037278-9 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4037278-9 (DE-588)4125011-4 (DE-588)7588126-3 (DE-588)4143413-4 |
| title | Entrepreneurship |
| title_auth | Entrepreneurship |
| title_exact_search | Entrepreneurship |
| title_full | Entrepreneurship Robert D. Hisrich, PhD ; Michael P. Peters, PhD ; Dean A. Shepherd, PhD |
| title_fullStr | Entrepreneurship Robert D. Hisrich, PhD ; Michael P. Peters, PhD ; Dean A. Shepherd, PhD |
| title_full_unstemmed | Entrepreneurship Robert D. Hisrich, PhD ; Michael P. Peters, PhD ; Dean A. Shepherd, PhD |
| title_short | Entrepreneurship |
| title_sort | entrepreneurship |
| topic | Unternehmen Business enterprises Finance Business planning Entrepreneurship New business enterprises Success in business Unternehmensgründung (DE-588)4078599-3 gnd Management (DE-588)4037278-9 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Unternehmen Business enterprises Finance Business planning Entrepreneurship New business enterprises Success in business Unternehmensgründung Management Unternehmensentwicklung Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029087843&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hisrichrobertd entrepreneurship AT petersmichaelp entrepreneurship AT shepherddeana entrepreneurship |
Indexes
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 230 H673(10) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
| Copy 2 | ausleihbar Available Place a Hold |
| Copy 3 | ausleihbar Available Place a Hold |
| Copy 4 | ausleihbar Available Place a Hold |