The branding of the American mind: how universities capture, manage, and monetize intellectual property and why it matters
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Baltimore, Md.
Johns Hopkins University Press
[2016]
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| Series: | Critical university studies
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Physical Description: | xix, 370 Seiten Diagramme |
| ISBN: | 1421420805 1421420813 9781421420806 |
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Record in the Search Index
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| adam_text | THE BRANDING OF THE AMERICAN MIND
/ ROOKSBY, JACOB H.YYD1982-YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTELLECTUAL PROPERTY, HIGHER EDUCATION, AND THE PUBLIC GOOD
INTELLECTUAL PROPERTY EXPLAINED
UNIVERSITY(TM)
UNIVERSITY PATENTS UNDER THE SUN
COPYRIGHT ON CAMPUS
IN PURSUIT OF BRAND: NAMES, DOMAIN NAMES, IMAGES, SLOGANS, AND SECRETS
PRIVATE RIGHTS IN THE PUBLIC INTEREST: A PATH FORWARD
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
Titel: The branding of the American mind
Autor: Rooksby, Jacob H
Jahr: 2016
Contents
Preface ix
Acknowledgments xvii
1 Intellectual Property, Higher Education, and the
Public Good 1
2 Intellectual Property Explained 19
3 University™ 64
4 University Patents under the Sun 122
5 Copyright on Campus 178
6 In Pursuit of Brand: Names, Domain Names, Images,
Slogans, and Secrets 206
7 Private Rights in the Public Interest: APathForward 254
Appendix 291
Notes 293
Index 361
|
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| spelling | Rooksby, Jacob H. aut The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters Jacob H. Rooksby Baltimore, Md. Johns Hopkins University Press [2016] © 2016 xix, 370 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Critical university studies Recht Universities and colleges Law and legislation United States Intellectual property United States USA Erscheint auch als Online-Ausgabe 978-1-4214-2081-3 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029084944&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029084944&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rooksby, Jacob H. The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters Recht Universities and colleges Law and legislation United States Intellectual property United States |
| title | The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters |
| title_auth | The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters |
| title_exact_search | The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters |
| title_full | The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters Jacob H. Rooksby |
| title_fullStr | The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters Jacob H. Rooksby |
| title_full_unstemmed | The branding of the American mind how universities capture, manage, and monetize intellectual property and why it matters Jacob H. Rooksby |
| title_short | The branding of the American mind |
| title_sort | the branding of the american mind how universities capture manage and monetize intellectual property and why it matters |
| title_sub | how universities capture, manage, and monetize intellectual property and why it matters |
| topic | Recht Universities and colleges Law and legislation United States Intellectual property United States |
| topic_facet | Recht Universities and colleges Law and legislation United States Intellectual property United States USA |
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