Implications of the framing of prices and price reductions in the domain of product bundling:
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Osnabrück
2015
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VII, 107 Seiten Diagramme |
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Record in the Search Index
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| adam_text | Table of Contents I
Table of Contents
List of Abbreviations...............................................................V
List of Figures....................................................................VI
List of Tables....................................................................VII
1 Introduction..................................................................... 1
2 Price Framing in the Context of Product Bundling and Partitioned Pricing - A
Review...................................................................... 7
2.0 Abstract.......................................................................7
2.1 Introduction...................................................................7
2.2 Theoretical Approaches.......................................................11
2.2.1 Prospect Theory......................................................... 11
2.2.2 Mental Accounting.........................................................13
2.2.3 Anchoring and Adjustment Heuristic........................................14
2.3 Empirical Results.............................................................15
2.3.1 The Influence of Price Quotations in Segregated or Aggregated Form........15
2.3.2 Influence of the Presentation of Price Reductions.........................20
2.3.2.1 Short-term Effects....................................................20
2.3.2.2 Long-term Effects.....................................................23
2.4 Offer-, Contextual-, Seller- and Individual- specific Determinants............29
2.4.1 Characteristics of the Components of an Offer........................... 29
2.4.1.1 Salience, Positive or Negative Attributions of the Components.........29
2.4.1.2 Benefit of and Price Sensitivity for the Components...................30
2.4.1.3 Utilitarian and Hedonic Components of a Bundle........................30
2.4.1.4 Complementarity of Bundle Components..................................30
2.4.1.5 Price Level of the Product Category...................................31
2.4.1.6 Price-quality Inference in the Product Category.......................31
Table of Contents II
2.4.2 Contextual and Seller Characteristics......................................32
2.4.2.1 Height of the Surcharge................................................32
2A2.2 Quoting the Surcharge in Absolute or Relative Values.....................33
2.4.2.3 Reputation of the Seller...............................................34
2A2.4 Positive vs. Negative Framing of the Sales Message.......................35
2.4.3 Consumer Characteristics...................................................35
2.4.3.1 Product and Price Knowledge and a priori Purchase Intention............35
2.4.3.2 Need for Cognition.....................................................36
2.43.3 Skepticism towards Transport Costs.....................................36
2.5 Managerial Implications.......................................................43
2.6 Future Research...............................................................45
3 Consumer Preferences for Bundles and Bundle Com-ponents in Accordance to Odd
and Even Price Endings........................................................,.......48
3.0 Abstract......................................................................48
3.1 Introduction..................................................................48
3.2 Theoretical Background........................................................50
3.2.1 Bundle Evaluation..........................................................50
3.2.2 Odd and Even Pricing.......................................................51
3.3 Hypothesis....................................................................52
3.3.1 Main Effects of Odd and Even Prices on Preferences in Mixed Bundles........52
3.3.2 Moderating Effects of Price and Quality Consciousness and Gender on
Preferences................................................................54
3.3.3 Perceived Quality, Perceived Savings and Transaction Value.............55
3.4 Empirical Study.............................................................. 57
3.4.1 Experimental Setting.......................................................57
3.4.2 Stimuli....................................................................59
3.4.3 Data Collection............................................................59
3.5 Results
60
Table of Contents
III
3.5.1 Transaction Value, Perceived Savings and Price and Quality Consciousness...60
3.5.2 Results of the Choice-based Conjoint Analysis..............................61
3.5.3 Results of Between-subject Comparisons.....................................64
3.6 Discussion and Managerial Implications.......................................66
3.7 Future Research Directions and Limitations.....................................67
3.8 Appendix.......................................................................68
4 The Impact of Price Bundling on the Evaluation of Bundled Products: Does it Matter
how you Frame it?......................................................*..........70
4.0 Abstract.......................................................................70
4.1 Introduction...................................................................70
4.2 Theoretical Background.........................................................72
4.2.1 Reference Prices...........................................................72
4.2.2 Attribution Theory.........................................................73
4.2.3 Discount Framing in the Bundling Context........................... .....74
4.2.3.1 Short-term Effects...................................................74
4.2.3.2 Long-term Effects....................................................75
4.3 Hypotheses................................................................... 76
4.3.1 Effects of Framing Price Discounts for Products Offered in line with a Price
Promotion..................................................................76
4.3.2 Effects of Framing Price Discounts for other Brands from the Same and Different
Product Categories.........................................................78
4.4 Empirical Study................................................................80
4.4.1 Methodology................................................................80
4.4.2 Questionnaire................................................. ..........83
4.4.3 Data Collection..........................................................84
4.5 Results........................................................................84
4.5.1 Transaction Value..........................................................84
4.5.2 Results of the Choice-based Conjoint Analysis
85
Table of Contents [V
4.5.3 Analysis of the Attribution items.........................................92
4.6 Discussion and Managerial Implications........................................94
4.7 Future Research Directions and Limitations....................................96
4.8 Appendix......................................................................97
References................................................................«...........98
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| spelling | Hähnchen, Anjulie Verfasser aut Implications of the framing of prices and price reductions in the domain of product bundling vorgelegt von Anjulie Hähnchen Osnabrück 2015 VII, 107 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Osnabrück 2015 Preis (DE-588)4047097-0 gnd rswk-swf Verbundangebot (DE-588)4416850-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Verbundangebot (DE-588)4416850-0 s Preis (DE-588)4047097-0 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029073276&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hähnchen, Anjulie Implications of the framing of prices and price reductions in the domain of product bundling Preis (DE-588)4047097-0 gnd Verbundangebot (DE-588)4416850-0 gnd |
| subject_GND | (DE-588)4047097-0 (DE-588)4416850-0 (DE-588)4113937-9 |
| title | Implications of the framing of prices and price reductions in the domain of product bundling |
| title_auth | Implications of the framing of prices and price reductions in the domain of product bundling |
| title_exact_search | Implications of the framing of prices and price reductions in the domain of product bundling |
| title_full | Implications of the framing of prices and price reductions in the domain of product bundling vorgelegt von Anjulie Hähnchen |
| title_fullStr | Implications of the framing of prices and price reductions in the domain of product bundling vorgelegt von Anjulie Hähnchen |
| title_full_unstemmed | Implications of the framing of prices and price reductions in the domain of product bundling vorgelegt von Anjulie Hähnchen |
| title_short | Implications of the framing of prices and price reductions in the domain of product bundling |
| title_sort | implications of the framing of prices and price reductions in the domain of product bundling |
| topic | Preis (DE-588)4047097-0 gnd Verbundangebot (DE-588)4416850-0 gnd |
| topic_facet | Preis Verbundangebot Hochschulschrift |
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