Brand protection in the online world: a comprehensive guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2017
|
| Edition: | 1. edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VII, 268 Seiten cm |
| ISBN: | 9780749478698 0749478691 |
Staff View
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Record in the Search Index
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| adam_text | Titel: Brand protection in the online world
Autor: Barnett, David N
Jahr: 2017
CONTENTS
Information hoxes vüi
About the author ix
Acknowledgements x
Overview xi
01 Introduction 1
1.1 Background 1
1.1.1 The growth of the internet 1
1.1.2 The importance of online brand protection 3
1.1.3 Other areas for consideration 5
1.2 Internet technology - basic principles 7
1.3 Online brand protection - basic principles 15
02 Domain names 27
2.1 Domain-name ownership 27
2.2 Domain-name brand protection 29
2.3 Examples of domain-name abuses 38
2.4 Domain-name detection 42
2.5 Domain-name enforcement 43
03 General brand use and abuse 53
3.1 Introduction 53
3.2 Key categories of brand use or misuse 54
3.2.1 Brand seeding 54
3.2.2 Logo use and abuse 57
3.2.3 Site framing 59
3.2.4 Appearance of corporate e-mail addresses 60
3.2.5 Claims of affiliation 62
3.2.6 Customer comment and activism 63
04 e-Commerce activity and marketplaces 65
4.1 e-Commerce monitoring 65
4.2 Examples of probable infringing marketplace listings 69
4.3 Marketplace monitoring 71
4.4 Marketplace enforcement 73
Contents
05 Social media si
5.1 Introduction 81
5.2 Key sites 82
5.3 Examples of brand infringements on social media 90
5.4 Social media enforcement 100
06 Online fraud 103
6.1 Phishing 103
6.1.1 Introduction 103
6.1.2 Phishing examples 104
6.1.3 Phishing detection and enforcement 113
6.2*419 scams 115
6.2.1 Introduction 115
6.2.2 Monitoring and enforcement 120
6.3 Malware and fraud 121
6.4 Other monitoring 125
07 Digital piracy 129
7.1 Overview 129
7.1.1 Peer-to-peer (P2P) file-sharing 129
7.1.2 Cyberlockers 131
7.2 Piracy detection 134
7.3 Piracy enforcement 136
08 Mobile apps 141
8.1 Introduction 141
8.2 Mobile app monitoring and enforcement 145
09 Sponsored-ad monitoring 147
9.1 Introduction 147
9.2 Sponsored-ad monitoring and enforcement 150
10 Affiliate monitoring 155
10.1 Affiliate marketing programmes 155
10.2 Brand protection across affiliate networks 156
10.3 Brand infringements on affiliate sites 158
Contents
11 Deep and Dark Web i6i
11.1 Introduction 161
11.2 Tor 163
11.3 IRC 170
12 Additional and future areas of interest 173
12.1 Bespoke, specialized or manual Services 173
12.2 Current and future developments 175
Appendix A: Glossary ofkey terms 181
Appendix B: Examples of potential brand infringements 191
B.l Introduction 191
B.2 Luxury goods brand 191
B.3 Financial Services brand 203
BA Educational Institution 215
Appendix C: Sample enforcement notices 223
C.l Introduction 223
C.2 Enforcement notice templates 226
Appendix D: Rules languages - basic principles 233
D.l Introduction 233
D.2 General functionality 233
DJ Sample rules 243
Appendix E: Internet technologies - additional technical
detail 249
Index 261
|
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| indexdate | 2024-07-10T07:31:43Z |
| institution | BVB |
| isbn | 9780749478698 0749478691 |
| language | English |
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| physical | VII, 268 Seiten cm |
| publishDate | 2017 |
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| spelling | Barnett, David N 1976- (DE-588)1122028326 aut Brand protection in the online world a comprehensive guide David N. Barnett 1. edition London Kogan Page 2017 VII, 268 Seiten cm txt rdacontent n rdamedia nc rdacarrier Markenschutz (DE-588)4168904-5 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Produktpiraterie (DE-588)4246534-5 gnd rswk-swf Markenschutz (DE-588)4168904-5 s Internet (DE-588)4308416-3 s Produktpiraterie (DE-588)4246534-5 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7870-4 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029070616&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barnett, David N 1976- Brand protection in the online world a comprehensive guide Markenschutz (DE-588)4168904-5 gnd Internet (DE-588)4308416-3 gnd Produktpiraterie (DE-588)4246534-5 gnd |
| subject_GND | (DE-588)4168904-5 (DE-588)4308416-3 (DE-588)4246534-5 |
| title | Brand protection in the online world a comprehensive guide |
| title_auth | Brand protection in the online world a comprehensive guide |
| title_exact_search | Brand protection in the online world a comprehensive guide |
| title_full | Brand protection in the online world a comprehensive guide David N. Barnett |
| title_fullStr | Brand protection in the online world a comprehensive guide David N. Barnett |
| title_full_unstemmed | Brand protection in the online world a comprehensive guide David N. Barnett |
| title_short | Brand protection in the online world |
| title_sort | brand protection in the online world a comprehensive guide |
| title_sub | a comprehensive guide |
| topic | Markenschutz (DE-588)4168904-5 gnd Internet (DE-588)4308416-3 gnd Produktpiraterie (DE-588)4246534-5 gnd |
| topic_facet | Markenschutz Internet Produktpiraterie |
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