Rating the audience: the business of media
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Bloomsbury Academic
[2011]
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| Subjects: | |
| Physical Description: | xvi, 272 Seiten Illustrationen, Diagramme |
| ISBN: | 9781849663427 1849663424 9781849663410 1849663416 9781849664615 1849664617 9781849664608 1849664609 |
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MARC
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| 020 | |a 1849663424 |9 1-84966-342-4 | ||
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| 100 | 1 | |a Balnaves, Mark |e Verfasser |0 (DE-588)171143426 |4 aut | |
| 245 | 1 | 0 | |a Rating the audience |b the business of media |c Mark Balnaves, Tom O'Regan and Ben Goldsmith |
| 264 | 1 | |a London ; New York |b Bloomsbury Academic |c [2011] | |
| 264 | 4 | |c © 2011 | |
| 300 | |a xvi, 272 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references (pages 256-267) and index | |
| 505 | 8 | |a Why the Ratings Are Important -- - The Convention -- - The Panel and the Survey -- - The Audit -- - The Technologies of Counting -- - The Ratings Provider -- - The Networks (and Other Media Providers) -- - Advertisers and Media Planners -- - The Audience -- - The Critics -- - The Future of Ratings | |
| 505 | 8 | |a "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description | |
| 650 | 7 | |a SOCIAL SCIENCE / Media Studies |2 bisacsh | |
| 650 | 7 | |a Mass media / Audiences |2 fast | |
| 650 | 7 | |a Mass media / Ratings and rankings |2 fast | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media |x Ratings and rankings | |
| 650 | 4 | |a Mass media |x Audiences | |
| 700 | 1 | |a O'Regan, Tom |e Verfasser |0 (DE-588)1041638574 |4 aut | |
| 700 | 1 | |a Goldsmith, Ben |d 1967- |e Verfasser |0 (DE-588)1041638930 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029065235 | ||
Record in the Search Index
| _version_ | 1804176399914762240 |
|---|---|
| any_adam_object | |
| author | Balnaves, Mark O'Regan, Tom Goldsmith, Ben 1967- |
| author_GND | (DE-588)171143426 (DE-588)1041638574 (DE-588)1041638930 |
| author_facet | Balnaves, Mark O'Regan, Tom Goldsmith, Ben 1967- |
| author_role | aut aut aut |
| author_sort | Balnaves, Mark |
| author_variant | m b mb t o to b g bg |
| building | Verbundindex |
| bvnumber | BV043651643 |
| contents | Includes bibliographical references (pages 256-267) and index Why the Ratings Are Important -- - The Convention -- - The Panel and the Survey -- - The Audit -- - The Technologies of Counting -- - The Ratings Provider -- - The Networks (and Other Media Providers) -- - Advertisers and Media Planners -- - The Audience -- - The Critics -- - The Future of Ratings "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description |
| ctrlnum | (OCoLC)774883707 (DE-599)BVBBV043651643 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Book |
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| id | DE-604.BV043651643 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:31:34Z |
| institution | BVB |
| isbn | 9781849663427 1849663424 9781849663410 1849663416 9781849664615 1849664617 9781849664608 1849664609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029065235 |
| oclc_num | 774883707 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | xvi, 272 Seiten Illustrationen, Diagramme |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Bloomsbury Academic |
| record_format | marc |
| spelling | Balnaves, Mark Verfasser (DE-588)171143426 aut Rating the audience the business of media Mark Balnaves, Tom O'Regan and Ben Goldsmith London ; New York Bloomsbury Academic [2011] © 2011 xvi, 272 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 256-267) and index Why the Ratings Are Important -- - The Convention -- - The Panel and the Survey -- - The Audit -- - The Technologies of Counting -- - The Ratings Provider -- - The Networks (and Other Media Providers) -- - Advertisers and Media Planners -- - The Audience -- - The Critics -- - The Future of Ratings "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description SOCIAL SCIENCE / Media Studies bisacsh Mass media / Audiences fast Mass media / Ratings and rankings fast Massenmedien Mass media Ratings and rankings Mass media Audiences O'Regan, Tom Verfasser (DE-588)1041638574 aut Goldsmith, Ben 1967- Verfasser (DE-588)1041638930 aut |
| spellingShingle | Balnaves, Mark O'Regan, Tom Goldsmith, Ben 1967- Rating the audience the business of media Includes bibliographical references (pages 256-267) and index Why the Ratings Are Important -- - The Convention -- - The Panel and the Survey -- - The Audit -- - The Technologies of Counting -- - The Ratings Provider -- - The Networks (and Other Media Providers) -- - Advertisers and Media Planners -- - The Audience -- - The Critics -- - The Future of Ratings "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description SOCIAL SCIENCE / Media Studies bisacsh Mass media / Audiences fast Mass media / Ratings and rankings fast Massenmedien Mass media Ratings and rankings Mass media Audiences |
| title | Rating the audience the business of media |
| title_auth | Rating the audience the business of media |
| title_exact_search | Rating the audience the business of media |
| title_full | Rating the audience the business of media Mark Balnaves, Tom O'Regan and Ben Goldsmith |
| title_fullStr | Rating the audience the business of media Mark Balnaves, Tom O'Regan and Ben Goldsmith |
| title_full_unstemmed | Rating the audience the business of media Mark Balnaves, Tom O'Regan and Ben Goldsmith |
| title_short | Rating the audience |
| title_sort | rating the audience the business of media |
| title_sub | the business of media |
| topic | SOCIAL SCIENCE / Media Studies bisacsh Mass media / Audiences fast Mass media / Ratings and rankings fast Massenmedien Mass media Ratings and rankings Mass media Audiences |
| topic_facet | SOCIAL SCIENCE / Media Studies Mass media / Audiences Mass media / Ratings and rankings Massenmedien Mass media Ratings and rankings Mass media Audiences |
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